Direct Selling 2011 Growth 12.4% for Public Companies + Amway

  • February 26, 2012
  • By Team Business For Home
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Huge Growth In A Weak Global Economy!

Below spreadsheet represents the annual revenue for 8 large public Direct Selling companies for 2010 and 2011 and the grandfather of Network Marketing Amway.

It represents approx. 24% of the total Direct Selling market which is estimated by the WFDSA (World Federation of Direct Selling Associations) on $132 billion.

As an independent distributor revenue growth is what you are looking for as it feeds the holy grail of MLM & Network Marketing: MOMENTUM

The total combined revenue for the public companies is $29,072 million for 2010. For 2011 the revenue is $32,674 a growth of $3,602 million or 12.5%.

Herbalife had the largest overall growth $766 million at the public companies. Visalus the largest growth in percentage: 579,4%.

Only one company was flat: Oriflame. Oriflame says that its fourth quarter results were 'slightly weaker' than expected, hit by a falling demand in both the EMEA and CIS markets.

Young distributors and Direct Sales prospects have often a concern: Will the Direct Selling market Saturated?

Above facts give the answer: The Direct Selling Market Has No Saturation …

RankNumberCompanyRevenue 2010 in $ MillionRevenue 2011 in $ MillionGrowth in $ MillionGrowth in %
1
1
Avon
$10,731
$11,112
$381
3.6%
2
2
Amway
$9,200
$10,900
$1,700
18.5%
3
3
Herbalife
$2,734
$3,500
$766
28.0%
4
4
Tupperware
$2,300
$2,585
$285
12.4%
5
5
Oriflame
$2,007
$1,982
($25)
-1.2%
6
6
Nu Skin
$1,537
$1,743
$206
13.4%
7
7
USANA
$518
$582
$64
12.4%
8
8
ViSalus
$34
$231
$197
579.4%
9
9
Lifevantage
$11
$39
$28
254.5%
10
11
Total
$29,072
$32,674
$3,602
12.4%

Get more information, facts and figures about Oriflame, click here for the Oriflame overview.

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Comments (13)

  1. US Dollar weakness eliminates 2-4% of results, i.e. Avon actually declined. They bought 3% sales in Silenda. Still…amazing results for Amway, Herbalife, etc. ViSalus growth is surreal.

  2. The future looks very very bright for all MLM companies in this list and many others as well. There are several componants that are driving the growth and those componants are just beginning. There is much to come.

  6. The COMPANY’S are making money. However the avg. joe is not getting any of it. How can you tell. No new faces from any of those company in the top 100 income earners. If your company is making all that then people in the field show be moving up! That means the pay plan is GARBAGE!

  7. The COMPANY?S are making money. However the avg. joe is not getting any of it. How can you tell. No new faces from any of those company in the top 100 income earners. If your company is making all that then people in the field should be moving up! That means the pay plan is GARBAGE!

    1. Visalus’ pay plan is awesome! It makes sure that everybody is paid well for their efforts. We get paid and it doesn’t all go straight to the top ppl. I love it and am somewhat new to Networking.

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