Direct Selling 2011 Growth 12.4% for Public Companies + Amway
Huge Growth In A Weak Global Economy!
Below spreadsheet represents the annual revenue for 8 large public Direct Selling companies for 2010 and 2011 and the grandfather of Network Marketing Amway.
It represents approx. 24% of the total Direct Selling market which is estimated by the WFDSA (World Federation of Direct Selling Associations) on $132 billion.
As an independent distributor revenue growth is what you are looking for as it feeds the holy grail of MLM & Network Marketing: MOMENTUM
The total combined revenue for the public companies is $29,072 million for 2010. For 2011 the revenue is $32,674 a growth of $3,602 million or 12.5%.
Herbalife had the largest overall growth $766 million at the public companies. Visalus the largest growth in percentage: 579,4%.
Only one company was flat: Oriflame. "Oriflame says that its fourth quarter results were 'slightly weaker' than expected, hit by a falling demand in both the EMEA and CIS markets".
Young distributors and Direct Sales prospects have often a concern: "Will the Direct Selling market Saturated"?
Above facts give the answer: The Direct Selling Market Has No Saturation …
Number Company Revenue 2010 in $ Million Revenue 2011 in $ Million Growth in $ Million Growth in %
1 Avon $10,731 $11,112 $381 3.6%
2 Amway $9,200 $10,900 $1,700 18.5%
3 Herbalife $2,734 $3,500 $766 28.0%
4 Tupperware $2,300 $2,585 $285 12.4%
5 Oriflame $2,007 $1,982 ($25) -1.2%
6 Nu Skin $1,537 $1,743 $206 13.4%
7 USANA $518 $582 $64 12.4%
8 ViSalus $34 $231 $197 579.4%
9 Lifevantage $11 $39 $28 254.5%
Total $29,072 $32,674 $3,602 12.4%