Direct Selling 2011 Growth 12.4% for Public Companies + Amway

by Ted Nuyten on February 26, 2012

Happy Business Woman with Laptop

Huge Growth In A Weak Global Economy!

Below spreadsheet represents the annual revenue for 8 large public Direct Selling companies for 2010 and 2011 and the grandfather of Network Marketing Amway.

It represents approx. 24% of the total Direct Selling market which is estimated by the WFDSA (World Federation of Direct Selling Associations) on $132 billion.

As an independent distributor revenue growth is what you are looking for as it feeds the holy grail of MLM & Network Marketing: MOMENTUM

The total combined revenue for the public companies is $29,072 million for 2010. For 2011 the revenue is $32,674 a growth of $3,602 million or 12.5%.

Herbalife had the largest overall growth $766 million at the public companies. Visalus the largest growth in percentage: 579,4%.

Only one company was flat: Oriflame. "Oriflame says that its fourth quarter results were 'slightly weaker' than expected, hit by a falling demand in both the EMEA and CIS markets".

Young distributors and Direct Sales prospects have often a concern: "Will the Direct Selling market Saturated"?

Above facts give the answer: The Direct Selling Market Has No Saturation …

NumberCompanyRevenue 2010 in $ MillionRevenue 2011 in $ MillionGrowth in $ MillionGrowth in %
1Avon$10,731 $11,112 $3813.6%
2Amway$9,200 $10,900 $1,700 18.5%
3Herbalife$2,734 $3,500 $76628.0%
4Tupperware$2,300 $2,585 $28512.4%
5Oriflame$2,007 $1,982 ($25)-1.2%
6Nu Skin$1,537 $1,743 $20613.4%
7USANA$518$582$6412.4%
8ViSalus$34$231$197579.4%
9Lifevantage$11$39$28254.5%
Total$29,072 $32,674 $3,602 12.4%

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13 comments… read them below or add one

Singapore Sam February 27, 2012 at 4:09 am
US Dollar weakness eliminates 2-4% of results, i.e. Avon actually declined. They bought 3% sales in Silenda. Still...amazing results for Amway, Herbalife, etc. ViSalus growth is surreal.

Sean Brady February 27, 2012 at 4:17 am
The future looks very very bright for all MLM companies in this list and many others as well. There are several componants that are driving the growth and those componants are just beginning. There is much to come.

Hezi February 27, 2012 at 5:17 am
Realy Amazing. Which countries is visalus working now ?? Hezi

Jeff Kendall February 27, 2012 at 3:47 pm
Visalus is currently operating in US Canada and Jamaica. Further expansion is scheduled for the 4th quarter 2012. Jeff 781-267-2221

Abdul Shereef P February 27, 2012 at 6:06 am
Thank you ted .. I am really proud to be an Amway IBO

Gina Rabsatt February 27, 2012 at 4:37 pm
Can you give me information on Organo Gold. I'm not seeing how my Lifetime Membership comes in handy here.

Deja vu February 27, 2012 at 5:29 pm
The COMPANY'S are making money. However the avg. joe is not getting any of it. How can you tell. No new faces from any of those company in the top 100 income earners. If your company is making all that then people in the field show be moving up! That means the pay plan is GARBAGE!

Deja vu February 27, 2012 at 5:32 pm
The COMPANY’S are making money. However the avg. joe is not getting any of it. How can you tell. No new faces from any of those company in the top 100 income earners. If your company is making all that then people in the field should be moving up! That means the pay plan is GARBAGE!

Mark Blanton March 12, 2012 at 9:14 pm
Visalus' pay plan is awesome! It makes sure that everybody is paid well for their efforts. We get paid and it doesn't all go straight to the top ppl. I love it and am somewhat new to Networking.

Jose L March 1, 2012 at 1:17 am
Ted, this is very interesting information and hurray for Nework Marketing!!!!!!

tarawilson March 10, 2012 at 9:14 am
An amazing industry indeed. Thank you for this information Ted!!! It has certainly changed my life!!!

Debbie Clark March 10, 2012 at 9:29 am
Thanks for posting this information Ted. It shows you how many people are entering in the home business business. I love the VI-Life

Leonie Easterbrook March 11, 2012 at 1:28 am
Do you have any data or statistics on Sisel International?