MLM 500 Companies Revenue Quarterly reports

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This MLM 500 ranking is based on 12 companies with a partial SEC Filing. This group represents about 15 % of the world wide direct selling revenue.

An SEC filing is a financial statement or other formal document submitted to the U.S. Securities and Exchange Commission (SEC). Public companies and certain insiders are required to make regular SEC filings. Investors and financial professionals rely on these filings for information about companies they are evaluating for investment purposes.

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Direct Selling Companies Revenue 2009-2010  Q1 revenue. I have removed Natural Health Trends Global, RBC Life Sciences, Genelink Inc. and Lifevantage from this peer group as the revenue is below $10 million per Q.

RankRankCompany2009 Q12009 Q22009 Q32009 Q42010 Q1Growth
1
1
Avon
$2,179
$2,470
$2,551
$3,200
$2,500
15%
2
2
Herbalife
$522
$572
$600
$630
$619
19%
3
3
Tupperware Brands
$463
$525
$514
$626
$557
20%
4
4
Nu Skin
$296
$323
$334
$378
$364
23%
5
5
Oriflame
$342
$316
$277
$383
$362
6%
6
6
Partylite (Blyth)
$215
$199
$222
$322
$202
-6%
7
7
Pre-Paid Legal
$113
$112
$108
$108
$116
3%
8
8
USANA
$97
$112
$106
$117
$119
23%
9
9
Mannatech
$71
$78
$71
$70
$61
-14%
10
10
Medifast (TSFL)
$34
$41
$45
$45
$61
79%
11
11
Reliv
$24
$20
$21
$21
$23
-4%
12
12
YTB Travel
$21
$18
$16
$12
$9
-57%
13
Total
$4,377
$4,786
$4,865
$5,912
$4,993
14%


RankRankCompany2008 Q32008 Q42009 Q12009 Q22009 Q3Q3 2008/20092009 Q4Q4 2008/2009
1
1
Avon
$2,644
$2,807
$2,179
$2,470
$2,551
-3.80%
$3,200
14.0%
2
2
Herbalife
$602
$513
$522
$572
$600
-0.30%
$630
22.8%
3
3
Tupperware Brands
$513
$522
$463
$525
$514
0.20%
$626
19.9%
4
4
Nu Skin
$310
$318
$296
$323
$334
7.40%
$378
18.9%
5
5
Oriflame
$300
$390
$342
$316
$277
-7.40%
$383
-1.8%
6
6
Partylite (Blyth)
$251
$313
$215
$199
$222
-11.60%
7
7
Pre-Paid Legal
$117
$115
$113
$112
$108
-7.60%
$108
-6.1%
8
8
USANA
$107
$111
$97
$112
$106
-1.20%
$117
5.4%
9
9
Mannatech
$78
$76
$71
$78
$71
-8.60%
$70
-7.9%
10
10
Medifast (TSFL)
$27
$25
$34
$41
$45
43.50%
$45
80.0%
11
11
Reliv
$24
$22
$24
$20
$21
-12.50%
$21
-4.5%
12
12
YTB Travel
$43
$32
$21
$18
$16
-62.90%
$12
-62%
13
13
Natural Health Trends Global
$11
$11
$10
$8
$6
-48.30%
14
14
RBC Life Sciences
$10
$7
$6
$7
$6
-34.60%
$5
-28.6%
15
15
Genelink Inc.
$2
$4
$2
$2
$2
12.80%
16
17
Lifevantage
$1
$0.5
$0.6
$2
$2
38.70%
17
Total
$5,042
$5,270
$4,397
$4,805
$4,883
-3.30%

Revenue in $million

Bottom line for 2009 – Q3:

  1. Direct selling / mlm as business model is almost back on track. The decline is only -3,3 %.
  2. Medifast is growing fast +43%
  3. YTB travel is in Hurricane with a decline of -62 %….
  4. Nu-skin benefits from the success of it's Galvanic Spa product line (+7%)
  5. Natural Health Trends Global -48 %….
  6. XELR8 terminated his direct selling operations… (-22%…)

Bottom line for 2009 – Q2:

  1. Direct selling / mlm as business model is not very much effected by the recession. The decline is only -9,4 % for the total group.
  2. Medifast is growing fast despite the recession +32 %
  3. YTB travel is in heavy weather with a decline of -142 %
  4. Oriflame, USANA and Nu-skin as cosmetics companies are recession proof.

You can sort the columns, push the small arrow in the first row.


Growth is based on Q3 2008 versus Q3 2009

RankRankCompany2008 Q32008 Q42009 Q12009 Q22009 Q3Q3 2008/2009
1
1
Avon
$2,644,700,000
$2,807,600,000
$2,179,800,000
$2,470,300,000
$2,551,000,000
-3.8%
2
2
Herbalife
$602,200,000
$512,880,000
$521,680,000
$571,800,000
$600,200,000
-0.3%
3
3
Tupperware Brands
$513,100,000
$521,700,000
$462,800,000
$524,700,000
$514,000,000
0.2%
4
4
Nu Skin
$310,270,000
$317,580,000
$296,200,000
$322,560,000
$334,200,000
7.4%
5
5
Oriflame
$299,600,000
$389,566,000
$341,800,000
$315,500,000
$277,300,000
-7.4%
6
6
Partylite (Blyth)
$250,810,000
$313,350,000
$214,720,000
$199,350,000
$221,600,000
-11.6%
7
7
Pre-Paid Legal
$116,520,000
$114,910,000
$113,120,000
$112,390,000
$107,700,000
-7.6%
8
8
USANA
$107,180,000
$111,060,000
$97,300,000
$112,090,000
$105,900,000
-1.2%
9
9
Mannatech
$77,990,000
$76,480,000
$70,700,000
$77,640,000
$71,300,000
-8.6%
10
10
Medifast (TSFL)
$27,280,000
$25,460,000
$33,680,000
$40,710,000
$45,000,000
43.5%
11
11
Reliv
$23,860,000
$22,100,000
$23,790,000
$20,050,000
$20,886,000
-12.5%
12
12
YTB Travel
$42,880,000
$32,170,000
$21,370,000
$18,050,000
$15,900,000
-62.9%
13
13
Natural Health Trends Global
$11,020,000
$11,070,000
$9,870,000
$8,470,000
$5,698,000
-48.3%
14
14
RBC Life Sciences
$9,930,000
$7,250,000
$6,020,000
$6,760,000
$6,490,000
-34.6%
15
15
Genelink Inc.
$1,830,000
$4,390,000
$1,970,000
$2,110,000
$2,100,000
12.8%
16
16
XELR8
$2,110,000
$1,450,000
$1,320,000
$1,730,000
$1,639,820
-22.3%
17
17
Lifevantage
$1,270,000
$580,000
$660,000
$1,630,000
$1,900,000
38.7%
18
Total
$5,042,550,000
$5,269,596,000
$4,396,800,000
$4,805,840,000
$4,882,813,820
-3.3%

 


Growth is based on Q2 2008 versus Q2 2009

 

RankRankCompany2008 Q32008 Q42009 Q12009 Q22009 Q3Q3 2008/20092009 Q4Q4 2008/2009
1
1
Avon
$2,644
$2,807
$2,179
$2,470
$2,551
-3.80%
$3,200
14.0%
2
2
Herbalife
$602
$513
$522
$572
$600
-0.30%
$630
22.8%
3
3
Tupperware Brands
$513
$522
$463
$525
$514
0.20%
$626
19.9%
4
4
Nu Skin
$310
$318
$296
$323
$334
7.40%
$378
18.9%
5
5
Oriflame
$300
$390
$342
$316
$277
-7.40%
$383
-1.8%
6
6
Partylite (Blyth)
$251
$313
$215
$199
$222
-11.60%
7
7
Pre-Paid Legal
$117
$115
$113
$112
$108
-7.60%
$108
-6.1%
8
8
USANA
$107
$111
$97
$112
$106
-1.20%
$117
5.4%
9
9
Mannatech
$78
$76
$71
$78
$71
-8.60%
$70
-7.9%
10
10
Medifast (TSFL)
$27
$25
$34
$41
$45
43.50%
$45
80.0%
11
11
Reliv
$24
$22
$24
$20
$21
-12.50%
$21
-4.5%
12
12
YTB Travel
$43
$32
$21
$18
$16
-62.90%
$12
-62%
13
13
Natural Health Trends Global
$11
$11
$10
$8
$6
-48.30%
14
14
RBC Life Sciences
$10
$7
$6
$7
$6
-34.60%
$5
-28.6%
15
15
Genelink Inc.
$2
$4
$2
$2
$2
12.80%
16
17
Lifevantage
$1
$0.5
$0.6
$2
$2
38.70%
17
Total
$5,042
$5,270
$4,397
$4,805
$4,883
-3.30%

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