Direct Selling Secrets ARPU

May 14, 2010
By Team Business For Home

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Do you know the ARPU in your company or downline?

What is ARPU?

ARPU stands for Average Revenue Per User / Distributor usually abbreviated to ARPU and is a measure used by networking companies. It is the total revenue per year divided by the number of distributors or users.

This provides TOP Earners a granular view at a per user basis and allows it to track revenue sources and growth. Around $1,000 is a Direct Selling standard. Below $1,000 you might have a problem.

If a Direct Selling companies disclose it's distributor numbers it might be inflated, therefore you better can take a close look to the ARPU.

ARPU Average Revenue Per User

Let's have a look to some Direct Selling Companies:

Distributor Numbers Per Company:

Rank	Rank	Company	Year	Origin	Public	Rev 2008	Rev 2009	Members 2009	ARPU
1	1	For Ever Living Products	1978	USA	No	$2,500	$3,000	9,500,000	$316
2	2	Avon	1886	USA	Yes	$10,690	$10,400	5,000,000	$2,080
3	3	Oriflame	1967	Sweden	Yes	$1,319	$1,318	3,500,000	$377
4	4	Amway (Alticor)	1959	USA	No	$8,200	$8,400	3,000,000	$2,800
5	5	Herbalife	1980	USA	Yes	$2,359	$2,324	2,000,000	$1,162
6	6	Mary Kay	1971	USA	No	$2,450	$2,500	1,700,000	$1,471
7	7	Shaklee	1956	USA	No	$475	$500	1,250,000	$400
8	8	Nu Skin	1984	USA	Yes	$1,247	$1,331	761,000	$1,749
9	9	Nature\'s Sunshine Products	1972	USA	Yes	$373	$343	697,200	$492
10	10	Monavie	2005	USA	No	$855	$785	500,000	$1,570
11	11	Mannatech	1994	USA	Yes	$333	$290	500,000	$580
12	12	USANA	1992	USA	Yes	$429	$432	267,000	$1,618
13	13	Vemma	2005	USA	No	$100	$120	85,000	$1,412
14	14	Reliv	1988	USA	Yes	$98	$86	68,310	$1,259
15	15	Natural Health Trends Global	2001	USA	Yes	$46	$40	45,000	$889

Forever Living Products claims to have 9,5 million distributors however if you look to the ARPU it is only $316 per user per year. Suppose you have a downline of 1,000 guys and girls your annual revenue over that group would be $316,000. On an average 5% payout you could qualify for, you will earn $15,800. Nice, but not very exiting…

So you better can look for a higher ARPU, if we sort the same figures on the highest ARPU, Amway is king with an ARPU of $2,800 per year. 1,000 distributors will bring you $140,000 commission… However, maybe it is easier to build up a Forever Living Products downline then an Amway downline, but that is an other discussion…..

For a larger ARPU list click here

Average Revenue Per User

Rank	Rank	Company	Year	Origin	Public	Rev 2008	Rev 2009	Members 2009	ARPU
1	1	Amway (Alticor)	1959	USA	No	$8,200	$8,400	3,000,000	$2,800
2	2	Avon	1886	USA	Yes	$10,690	$10,400	5,000,000	$2,080
3	3	Nu Skin	1984	USA	Yes	$1,247	$1,331	761,000	$1,749
4	4	USANA	1992	USA	Yes	$429	$432	267,000	$1,618
5	5	Monavie	2005	USA	No	$855	$785	500,000	$1,570
6	6	Mary Kay	1971	USA	No	$2,450	$2,500	1,700,000	$1,471
7	7	Vemma	2005	USA	No	$100	$120	85,000	$1,412
8	8	Reliv	1988	USA	Yes	$98	$86	68,310	$1,259
9	9	Herbalife	1980	USA	Yes	$2,359	$2,324	2,000,000	$1,162
10	10	Natural Health Trends Global	2001	USA	Yes	$46	$40	45,000	$889
11	11	Mannatech	1994	USA	Yes	$333	$290	500,000	$580
12	12	Nature\'s Sunshine Products	1972	USA	Yes	$373	$343	697,200	$492
13	13	Shaklee	1956	USA	No	$475	$500	1,250,000	$400
14	14	Oriflame	1967	Sweden	Yes	$1,319	$1,318	3,500,000	$377
15	15	For Ever Living Products	1978	USA	No	$2,500	$3,000	9,500,000	$316

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Direct Selling Secrets ARPU

Do you know the ARPU in your company or downline?

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