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Direct Selling Secrets ARPU

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Do you know the ARPU in your company or downline?

 

What is ARPU?

ARPU stands for Average Revenue Per User / Distributor usually abbreviated to ARPU and is a measure used by networking companies. It is the total revenue per year divided by the number of distributors or users.

This provides TOP Earners a granular view at a per user basis and allows it to track revenue sources and growth. Around $1,000 is a Direct Selling standard. Below $1,000 you might have a problem.

 

If a Direct Selling companies disclose it's distributor numbers it might be inflated, therefore you better can take a close look to the ARPU.

ARPU Average Revenue Per User

 

Let's have a look to some Direct Selling Companies:

 

Distributor Numbers Per Company:

RankRankCompanyYearOriginPublicRev 2008Rev 2009Members 2009ARPU
1
1
For Ever Living Products
1978
USA
No
$2,500
$3,000
9,500,000
$316
2
2
Avon
1886
USA
Yes
$10,690
$10,400
5,000,000
$2,080
3
3
Oriflame
1967
Sweden
Yes
$1,319
$1,318
3,500,000
$377
4
4
Amway (Alticor)
1959
USA
No
$8,200
$8,400
3,000,000
$2,800
5
5
Herbalife
1980
USA
Yes
$2,359
$2,324
2,000,000
$1,162
6
6
Mary Kay
1971
USA
No
$2,450
$2,500
1,700,000
$1,471
7
7
Shaklee
1956
USA
No
$475
$500
1,250,000
$400
8
8
Nu Skin
1984
USA
Yes
$1,247
$1,331
761,000
$1,749
9
9
Nature\'s Sunshine Products
1972
USA
Yes
$373
$343
697,200
$492
10
10
Monavie
2005
USA
No
$855
$785
500,000
$1,570
11
11
Mannatech
1994
USA
Yes
$333
$290
500,000
$580
12
12
USANA
1992
USA
Yes
$429
$432
267,000
$1,618
13
13
Vemma
2005
USA
No
$100
$120
85,000
$1,412
14
14
Reliv
1988
USA
Yes
$98
$86
68,310
$1,259
15
15
Natural Health Trends Global
2001
USA
Yes
$46
$40
45,000
$889

 

Forever Living Products claims to have 9,5 million distributors however if you look to the ARPU it is only $316 per user per year. Suppose you have a downline of 1,000 guys and girls your annual revenue over that group would be $316,000. On an average 5% payout you could qualify for, you will earn $15,800. Nice, but not very exiting…

So you better can look for a higher ARPU, if we sort the same figures on the highest ARPU, Amway is king with an ARPU of $2,800 per year. 1,000 distributors will bring you $140,000 commission… However, maybe it is easier to build up a Forever Living Products downline then an Amway downline, but that is an other discussion…..

For a larger ARPU list click here

Average Revenue Per User

RankRankCompanyYearOriginPublicRev 2008Rev 2009Members 2009ARPU
1
1
Amway (Alticor)
1959
USA
No
$8,200
$8,400
3,000,000
$2,800
2
2
Avon
1886
USA
Yes
$10,690
$10,400
5,000,000
$2,080
3
3
Nu Skin
1984
USA
Yes
$1,247
$1,331
761,000
$1,749
4
4
USANA
1992
USA
Yes
$429
$432
267,000
$1,618
5
5
Monavie
2005
USA
No
$855
$785
500,000
$1,570
6
6
Mary Kay
1971
USA
No
$2,450
$2,500
1,700,000
$1,471
7
7
Vemma
2005
USA
No
$100
$120
85,000
$1,412
8
8
Reliv
1988
USA
Yes
$98
$86
68,310
$1,259
9
9
Herbalife
1980
USA
Yes
$2,359
$2,324
2,000,000
$1,162
10
10
Natural Health Trends Global
2001
USA
Yes
$46
$40
45,000
$889
11
11
Mannatech
1994
USA
Yes
$333
$290
500,000
$580
12
12
Nature\'s Sunshine Products
1972
USA
Yes
$373
$343
697,200
$492
13
13
Shaklee
1956
USA
No
$475
$500
1,250,000
$400
14
14
Oriflame
1967
Sweden
Yes
$1,319
$1,318
3,500,000
$377
15
15
For Ever Living Products
1978
USA
No
$2,500
$3,000
9,500,000
$316

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