Reliv reported net sales of $13.0 million for the first quarter of 2016 compared with net sales of $14.8 million in the first quarter of 2015. U.S. net sales decreased to $10.3 million from $11.5 million, a decline of 10.7 percent.
Net sales in Reliv's foreign markets for the first quarter of 2015 decreased 17.1 percent compared with net sales in the prior-year first quarter with 6.5 percent of the decline due to the impact of foreign currency fluctuation as the result of a stronger U.S. dollar.
Reliv reported a net loss for the first quarter of 2016 of $44,000 (loss per diluted share of $0.00) compared to net income of $116,000 (earnings per diluted share of $0.01) in the first quarter of 2015. The loss from operations for the first quarter of 2016 was $181,000 compared to income from operations of $429,000 in the same period in 2015.
The impact of the reduction in net sales was partially offset by a reduction in selling, general and administrative expenses. Selling, general and administrative expenses were $5.6 million in the first quarter of 2016 compared to $6.1 million in the first quarter of 2015.
Effective February 1, 2016, Reliv updated its distributor compensation plan to introduce a Preferred Customer program in the United States and Canada and to modify the requirements for a Retail Distributor (entry-level) to advance to the Affiliate distributor level.
Advancement to Affiliate distributor entitles a distributor to a higher discount on their purchases and the opportunity to earn retail and wholesale profits. The updates to the distributor compensation plan also included adjustments to a distributor's group business volume required to achieve the Master Affiliate level.
Restructuring our compensation plan has been successfully completed. The revised structure places a whole new emphasis on the business opportunity aspect of our company; however, the changes made had a near-term negative impact on sales in the United States and Canada as the distributor force adapts to the changes, said Robert L. Montgomery, Chairman and Chief Executive Officer.
We remain committed and prepared to further support our independent distributors with updated training, promotions, and recognition; key elements that drive people in our industry.
Our ability to continue our long-standing tradition to manufacture and distribute cutting edge nutritional supplements through our network of independent distributors remains a key ingredient of our business model, Montgomery said.
Our plan is to reignite excitement in our existing and new business builders and commit to helping people learn and apply home-based business skills. That excitement is what will begin to drive growth.
Reliv had cash and cash equivalents of $3.9 million as of March 31, 2016, compared to $3.3 million as of December 31, 2015 and $5.8 million as of March 31, 2015. Net cash generated from operating activities was $724,000 in the first quarter of 2016 compared to net cash generated of $1.1 million in the prior-year quarter.
As of March 31, 2016, Reliv had 45,040 distributors and preferred customers — a decrease of 8.8 percent from March 31, 2015 — of which 5,300 are Master Affiliate level and above. The number of Master Affiliates decreased by 1.3 percent compared to the year-ago total. Master Affiliate is the level at which distributors are eligible to earn generation royalties. With the formal introduction of the Preferred Customer program in the United States and Canada in February 2016, Reliv now includes preferred customers as part of Active Distributor statistics.
About Reliv International, Inc.
Reliv International, based in Chesterfield, MO, produces nutritional supplements that promote optimal nutrition. Reliv supplements address essential nutrition,weight loss,athletic performance,digestive health, women's health, anti-aging and healthy energy.Reliv is the exclusive provider of LunaRich® products, which optimize levels of lunasin, a soy peptide that works at the epigenetic level to promote optimal health. The company sells its products through an international network marketing system of independent distributors in 15 countries.
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