Nu Skin Expands, Relaunches ageLOC® Tru Face® With Innovative Sustainable Packaging
Setting a New Standard for Sustainable Skincare
Nu Skin Enterprises Inc. (NYSE: NUS), a global beauty and wellness company, is breathing new life into its iconic ageLOC® Tru Face® line with a relaunch that merges high-performance skincare with planet-friendly innovation.
The refreshed line now features upgraded, more sustainable packaging designed to reduce environmental impact — cutting down on waste, lowering carbon emissions and embracing a refillable system that puts conscious beauty front and center.
This repackaging initiative is part of the brand’s broader sustainability goals. By the end of 2025, Nu Skin anticipates that based on estimated global sales, its refill packaging systems will save 515,000 pounds (257.5 tons) of glass and plastic, while also eliminating 572 tons of emissions each year, compared to its prior single-use glass packaging. These innovative design choices reflect a growing commitment to circular economy principles and conscious consumerism.
“Our relaunch of Tru Face reflects Nu Skin’s deep commitment to both scientific innovation and environmental stewardship,”
said Ryan Napierski, Nu Skin President and CEO.
“We’re proud to deliver effective, clinically backed solutions while empowering our customers to make more sustainable choices every day.”
The Tru Face collection delivers visible firming, smoothing and contouring benefits now paired with an environmentally conscious design to reflect Nu Skin’s ongoing commitment to eco-conscious luxury. Key highlights of the upgraded packaging include refillable systems and packaging made from recycled materials.
The Tru Face® line is now available at www.nuskin.com and new packaging updates will be released over the next several months.
About Nu Skin Enterprises
The Nu Skin Enterprises Inc. (NYSE: NUS) family of companies includes Nu Skin and Rhyz Inc. Nu Skin is an integrated beauty and wellness company, powered by a dynamic affiliate opportunity platform, which operates in nearly 50 markets worldwide. Backed by 40 years of scientific research, the company’s products help people look, feel and live their best with brands including Nu Skin® personal care, Pharmanex® nutrition and ageLOC® anti-aging, which includes an award-winning line of beauty device systems. Formed in 2018, Rhyz is a synergistic ecosystem of consumer, technology and manufacturing companies focused on innovation within the beauty, wellness and lifestyle categories.
Get more information, facts and figures about Nu Skin, click here for the Nu Skin overview.
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