Jefferson Santos Returns to DreamTrips as Co-Founder and Chief Visionary Officer
The DreamTrips brand is turning 20—and it’s back, bolder, brighter, and more unstoppable than ever.
The world’s #1 travel club just made a monumental announcement: Jefferson Santos is returning as Co-Founder and Chief Visionary Officer.
For DreamTrips, this isn’t just another executive hire—it’s a historic homecoming. Jefferson Santos wasn’t just there at the start—he was the very first member of DreamTrips, 20 years ago. He comes back to guide the company into its next era of life-changing experiences.
A Legacy Reimagined
For 20 years, the DreamTrips brand has created a world of adventure for millions of travelers, delivering 30,000+ trips across 70+ countries. It’s a movement, a community, and a brand that transforms ordinary vacations into extraordinary memories.
Now, with Jefferson Santos returning, DreamTrips is not just honoring its legacy—it’s turbocharging its future.
With 29 years of network-marketing mastery, Jefferson Santos has built global organizations of more than 3 million people, been inducted into the Network Marketing Million Dollar Hall of Fame, and is an international best-selling author. Santos combines a proven track record with a deep personal connection to DreamTrips.
“DreamTrips has always been a part of me,”
said Santos.
“From being the very first member to now returning as Co-Founder and Chief Visionary Officer, this is a full-circle moment. This brand is not just about travel—it’s about transformation, about community. It’s about inspiring people to live life to the fullest.”
Santos’ return comes at a pivotal time. The brand is relaunching globally, reigniting a community of millions of travelers hungry for connection, discovery, and unforgettable experiences.
A Visionary Partnership
Mark Smith, owner and CEO of DreamTrips, described the appointment as both symbolic and strategic:
“Jefferson is part of the DNA of DreamTrips. His vision, leadership, and belief in people are exactly what we need as we enter this new era. Having him back on our team is not just exciting—it’s transformational. His return for our brand’s 20th anniversary is a reminder of where we started and a bold statement of where we’re headed.”
DreamTrips isn’t just relaunching—it’s reigniting.
With Santos leading the charge as Co-Founder and Chief Visionary Officer, the brand will inspire new generations of travelers, connect communities worldwide, and redefine what it means to explore the world.
Leading the Next Era of DreamTrips
As Co-Founder and Chief Visionary Officer, Santos will shape the company’s culture, expand training programs, and guide its global strategy. His goal: to empower Brand Ambassadors and Members alike to embrace travel not as a luxury, but as a lifestyle that transforms lives.
DreamTrips is more than a membership—it’s a family, a community, and a passport to possibility. Imagine millions of people connected through adventure, friendship, and discovery; communities built across continents; families experiencing destinations they once only dreamed about. That’s the world Jefferson Santos envisions, and that’s the future DreamTrips is creating.
“Travel has the power to change lives,”
Santos said.
“The DreamTrips brand has been doing it for 20 years, and now we’re ready to do it on an even bigger scale. This isn’t just a company—it’s a movement. And I’m thrilled to be back, leading the charge, alongside a team that believes in the extraordinary.”
Looking Forward
With Santos at the helm as Co-Founder and Chief Visionary Officer, DreamTrips is set to inspire a new generation of travelers, push the boundaries of the travel club industry, and continue its mission of connecting people through shared experiences. From curated adventures in far-flung destinations to life-changing local experiences, the next era promises to be vibrant, bold, and unforgettable.
“Travel changes lives,”
Santos said.
“I met my wife, Megan, through DreamTrips and we have traveled on more than 200 DreamTrips together. This isn’t just a company—it’s a movement. You Should Be Here.”
DreamTrips. Two decades strong. A lifetime of adventures to come.
Get more information, facts and figures about DreamTrips, click here for the DreamTrips overview.
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WOW! DreamTrips International could not have chosen a better person to be a Co-Founder and Chief Visionary Officer. Jefferson Santos has walked his talk having gone on over 300+ DreamTrips himself. Jefferson truly leads by example in a positive and powerful way. Something most company owners and leaders in the MLM & Network Marketing space can learn from, with how to value and treat their memberships. And I have never met nor spoken to Jefferson. I have just heard great things about him from people I trust and respect.