Why Winners Work Through Winter

By Bob Snyder

The holidays are a magical time, but for network marketers, they can also be a momentum killer.

We all know what happens. The decorations go up, the parties begin, and suddenly people vanish from their businesses like a repeat of the Covid shut down. But here’s the truth: if you want January to be your launch pad instead of your reset button, what you do between Thanksgiving and New Year’s matters more than you think.

Let’s break down the five major reasons people slack off during the holidays and how to flip each one into the fuel needed to rocket your business to success.

1. “Nobody Wants To Buy Right Now”

This is the biggest myth in the book. People are already spending during the holidays—they’re just more intentional. The real question is: are you offering value that matches what they care about right now?

Flip it: Shift your messaging. Focus on gifts, goals, and new beginnings. Your product or opportunity can help someone feel more confident, look better, save time, or set up their 2026 with an opportunity to earn more, do more, and become more.

2. “I Deserve A Break”

Sure, you do. But be honest, how long is that break supposed to last? Most people go into “holiday mode” in mid-November and don’t snap out of it until mid-January.

Flip it: Choose your days off intentionally. Don’t fall into the trap of six weeks off masked as “self-care.” Work smarter, not less. You can take time with family and simultaneously move your business forward with a little planning. Keep your foot on the gas and you’ll be surprised at how far it takes you.

3. “Nobody Wants To Be Prospected Right Now”

Actually, this is one of the easiest times to start conversations. People are nostalgic, reflective, and often thinking about their future. The holidays provide a prime opportunity to paint a picture of possibilities for a better year ahead.

Flip it: Be human first. Ask about holiday traditions, family breakthroughs, cherished experiences. Listen. Share your excitement about where you’re headed. Your enthusiasm will be infectious and your confidence in the future will be compelling. You don’t need a pitch, you need a connection. And if it turns into curiosity about what you do? Even better.

4. “I’ll Start Strong In January”

Most people say this. Very few actually do it.

Flip it: January success starts in November and December. Seeds planted now bloom later. Whether it’s filling your pipeline, prepping your team, or just staying visible, what you do now creates your momentum.

5. “Everybody Else Is Taking Time Off”

Exactly. And that’s your edge. Remember the story about the tortoise and the hare?

Flip it: Leaders are built in the quiet seasons. While others snooze, you can gain market share, grow confidence, and stand out. When January comes, you won’t be starting—you’ll be thriving.

Final Thought

Holidays aren’t a reason to disappear; they’re a chance to shine. Be present with your loved ones, yes. But don’t vanish from your vision. A little intention now sets up a lot of freedom later.

The real gift? Waking up in January with a massive head start to make 2026 your best year ever.

About Bob Snyder

Bob Snyder is a globally respected business leader and sales strategist with 38 years of success in the Direct Selling industry. Bob has founded multiple high-performing Direct Sales companies, trained over 100,000 sales people, is an acclaimed speaker, and trusted consultant. He’s delivered transformative insights on sales, influence, and leadership across five continents, equipping teams and entrepreneurs with the tools to drive sustainable growth. A #1 best-selling author, Bob’s latest book, D.R.I.V.E. Sales System, co-authored with Woody Woodward, is reshaping how professionals sell and lead. It’s available on Amazon and in over 40,000 bookstores worldwide. To learn more about Bob and DRIVE go to www.Drivebysuladio.com