DreamTrips Relaunches Global Travel Movement with Founders Level Membership and Sold-Out Launch Cruise

DreamTrips, one of the most iconic names in travel and direct selling, is officially relaunching its legendary brand, marking the revival of a 20-year legacy that inspired millions to see the world together under the banner of its unforgettable slogan — “YOU SHOULD BE HERE” 

For two decades, DreamTrips has defined what it means to combine community and adventure, bringing people from over 70 countries together through life-changing travel experiences. Now, as the brand celebrates its 20th anniversary, the company is stepping boldly into its next era — with new leadership, a renewed vision, and an electrifying new membership tier designed for those who want to be part of history. 

The Founders Level: A Legacy Reimagined

At the heart of the relaunch is the Founders Level Membership, a limited-time offer created to honor those who helped build the DreamTrips legacy — and to invite a new generation of travelers to carry it forward. 

Founders Level Members receive an exclusive benefit unmatched in the industry: a free Founders DreamTrip every year they maintain their membership. These trips are designed as unforgettable bucket-list experiences — a way for members to live the DreamTrips lifestyle to the fullest while connecting with like-minded adventurers around the world. 

“This relaunch isn’t just about travel,”

said DreamTrips Owner and CEO Mark Smith.

“It’s about revitalizing a global movement. DreamTrips has always been about people — the laughter, the friendships, the shared memories. The Founders Level honors that spirit while giving our community something brand new and extraordinary to look forward to every year.” 

A 20-Year Legacy of Connection

Few brands in the travel space have achieved the cultural footprint of DreamTrips. The iconic blue “YOU SHOULD BE HERE” sign became a global phenomenon — spotted at landmarks, beaches, and celebrations on nearly every continent. To millions, it symbolized more than a vacation — it was a badge of belonging. 

Now, that spirit is being reignited. With new technology, improved booking tools, and an expanded global team, DreamTrips is blending its legacy of connection with modern innovation, promising members a seamless, elevated experience from start to finish. 

Official Launch Cruise: A Sold-Out Celebration

The excitement around DreamTrips’ comeback has already reached a fever pitch. The company announced that its Official Launch Cruise, setting sail in January, sold out its entire DreamTrips room block in record time. 

Hundreds of members, Brand Ambassadors, and global leaders will be on board for what’s expected to be a landmark event — complete with leadership training, recognition ceremonies, and the official unveiling of the new DreamTrips vision. 

“This cruise is more than just a trip — it’s the heartbeat of our relaunch,”

said Jefferson Santos, Co-Founder and Chief Visionary Officer of DreamTrips.

“We’re celebrating 20 years of impact, community, and adventure, surrounded by the people who made this brand what it is. It’s a powerful symbol of where we’ve been — and where we’re headed.” 

From Free Launch to Pre-Launch

Friday, November 7th marks another major milestone as DreamTrips transitions from its Free Launch phase to Pre-Launch. Starting that day, the company will begin accepting orders for the new Founders Level Membership, signaling the next step in its global rollout. 

Early response from the DreamTrips community has been overwhelming, with tens of thousands of people pre-registering to secure their place in the relaunch genealogy. As the company prepares for its full-scale public launch in early 2026, excitement is building in every corner of the world. 

A Global Comeback Story

DreamTrips’ relaunch represents more than a return — it’s a reinvention of a beloved brand with a powerful mission: to help people experience more, connect deeply, and rediscover joy through travel. 

With its history, community, and now a powerful new membership tier leading the way, DreamTrips is once again poised to be the heartbeat of the global travel club industry. 

As Mark Smith put it,

“DreamTrips is back — built on the same spirit that inspired millions to explore the world together. The mission continues: life is meant to be lived — and you should be here.”