THREE: Our Commitment to Direct Selling

By Daniel Picou, CEO of THREE International

What our long-term vision means for Brand Ambassadors.

The Direct Selling Landscape Is Changing. Industries evolve—and direct selling is no exception. Over the past several years, we’ve witnessed significant shifts across the channel, some of which have challenged the foundation that makes this industry so powerful.

We’ve seen what can happen when individuals or organizations without a true passion for direct selling step into leadership roles. In some cases, private equity or venture capital firms enter with a short-term mindset, focused more on rapid returns than long-term sustainability.

When decision-makers lack a deep understanding of the industry, they often lose sight of what truly matters: the field leadership and the customer.

Without a long-term vision rooted in relationships, integrity, and trust, even the strongest companies can struggle. Now more than ever, it is critical for leaders in this industry to understand who their customers are, understand  their leadership’s needs, and make decisions with the future in mind.

THREE’s Stand: Reaffirming Our Commitment

At THREE International, we want to be clear: we are committed to the direct selling channel. We believe it is the most powerful and effective way to share life-changing, science-backed products with people around the world. More than that, we believe direct selling offers individuals a meaningful opportunity to explore entrepreneurship, personal growth, and financial empowerment.

This commitment is not a trend or a temporary strategy—it is foundational to who we are. With the right structure, leadership, and values in place, direct selling creates a unique connection between product, purpose, and people. That connection is what allows real transformation to happen.

The Core Pillars of THREE’s Commitment

Shared Vision and Goals
At THREE, our leadership team and Brand Ambassadors are united by a shared mission: to empower people to live lives of greater health, greater wellness, and greater hope. Our focus goes beyond transactions—we work to help individuals build lives filled with meaning and purpose. This shared vision is the thread that connects everything we do.

Trust and Openness
Trust is the cornerstone of lasting success. We foster an environment where honest feedback is encouraged and transparency is valued. Just as importantly, we refuse to compromise on quality. THREE is committed to science-backed products that prioritize efficacy, safety, and integrity—because trust is earned through consistency and results.

Dedicated Internal Support
Our Brand Ambassadors and customers are at the heart of our business. That’s why we’ve invested in dedicated internal teams across sales, marketing, and operations whose sole focus is supporting the field. We don’t view our partners as outsiders—we treat them as core members of the THREE team and design programs to help them succeed.

Recognition and Incentives
Hard work deserves to be recognized. THREE believes in celebrating achievement through meaningful incentives, performance-based rewards, exclusive training opportunities, and unforgettable global experiences. These programs aren’t just about recognition—they help build loyalty, community, and momentum.

Brand Ambassador and Customer Experience
We are committed to creating a seamless, personalized experience for both Brand Ambassadors and customers. From onboarding to ongoing support, we continuously work to enhance the journey, strengthen relationships, and reduce attrition. A positive experience fuels confidence, engagement, and long-term growth.

Strategic Alignment and Flexibility
We listen to our leaders. THREE remains open and adaptable, willing to evolve strategies based on field insight—even when it means adjusting the original plan. This alignment ensures we move forward together and strengthens our path toward becoming one of the next great companies in the industry.

Why Commitment Matters

When a company is truly committed to the direct selling channel, its leaders feel it. The most enduring companies in this industry don’t operate transactionally — they build trust, relationships, and shared success. That level of commitment leads to a stronger brand, better customer experiences, and sustainable competitive advantages.

The Road Ahead

At THREE, we believe direct selling is an incredible vehicle for personal transformation. Our commitment to this industry is rooted in long-term vision, empowered leadership, and meaningful relationships. Together with our Brand Ambassadors, we are building something designed to last — and we’re just getting started.

About THREE International

THREE International is a direct sales company based in Lehi, Utah. As the global leader in bioavailable wellness products, we believe in the power of purpose. THREE’s innovative formulas are specially designed to create demonstrable results through maximizing bioavailability and cellular absorption. Our caring and vibrant community inspires and leads through the power of people, platform, and purpose.