DreamTrips Relaunch: How It Started. How It’s Going.
Days away from their official launch, Jefferson Santos, Co-Founder and Chief Visionary Officer, shares an update on DreamTrips:
Two months ago, we quietly flipped the switch.
No hype tour. No overpromising. Just a pre-launch in mid-November built on one simple conviction: people don’t want more stuff—they want more life.
Fast forward to today – just days away from the company’s official launch – and the numbers tell a very loud story.
We sold out the brand’s upcoming 20th Anniversary Cruise with more than 300 DreamTrippers onboard where the company will officially launch.
We’ve launched 50+ live trips—from foodie trips and supercar driving experiences to transformational journeys, and even a private party at Dracula’s Castle.
We’ve launched the company’s first incentive trip to a 5-star luxury resort on the Adriatic Sea in Croatia.
And we’ve announced the first free Founders DreamTrips for early 2027—Dubai and Playa del Carmen—before the official company has even officially launched.
That’s not momentum.
That’s product-market fit.
The Real Problem We’re Solving
Most subscription businesses struggle with one thing: retention.
People sign up excited… then forget why they joined.
Travel works differently.
When someone enrolls with DreamTrips, they’re not hoping to travel someday—they’re planning it. Our DreamTrips Points loyalty program makes already low-priced, curated trips even more accessible. When members can see their next trip, they stay. When they take that trip, they rebook.
The data from 20 years is undeniable:
Take one DreamTrip → 70%+ retention
Take two DreamTrips → ~90% retention
That’s not marketing. That’s human behavior.
“When people experience travel the right way, it stops being optional. It becomes part of who they are.”
This same principle is built directly into our Founders Membership. Founders members earn one free Founders DreamTrip for each year they remain a Founders member, meaning retention isn’t just encouraged—it’s rewarded. Many Founders members are already well on their way toward earning their first free Founders DreamTrip, reinforcing long-term engagement from the very beginning of the relationship.
A Platform Built for Real Life
DreamTrips isn’t just about bucket-list travel. It’s built for real families and real schedules.
Our flexible travel portal includes:
- Wholesale hotel inventory
- Airbnb & VRBO-style stays
- Highly competitive cruise pricing
- A 110% price match guarantee
That means weekend getaways, staycations, or international adventures—all from one platform. Ages 8 to 88. Something for everyone.
“Fun without freedom is a vacation. Freedom without fulfillment is empty. DreamTrips lives at the intersection of all three.”
Why This Relaunch Is Different
This isn’t a reboot. It’s an upgrade.
We’re officially launching the company during the brand’s 20th Anniversary Cruise this month, stepping into 2026 with modern technology, AI-enhanced systems, a refined member experience, and a clearer vision for global scale.
What’s different this time is how deeply incentives, retention, and product choice are aligned. Founders DreamTrips are not limited to a single destination or date. Instead, the company is building an ongoing inventory of Founders DreamTrips, giving members the flexibility to choose from multiple destinations and travel windows as their free trip benefit becomes available.
The first two free Founders DreamTrips—Dubai and Playa del Carmen—are already planned, with additional destinations in development so Founders members can select the experience that fits their life, not the other way around.
Everyone wants to travel more. Very few products make it easier to actually do it.
DreamTrips does.
How it started: a quiet pre-launch with a bold belief.
How it’s going: sold-out trips, global momentum, and a community choosing experiences over excuses.
Full stop.
YOU SHOULD BE HERE.
Get more information, facts and figures about DreamTrips, click here for the DreamTrips overview.
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