Nature’s Sunshine Reports Second Quarter 2025 Results

Nature’s Sunshine Products, Inc., a leading manufacturer of high-quality herbal and nutritional supplements, recently reported financial results for the second quarter ended June 30, 2025.
Second Quarter 2025 Financial Summary vs. Same Year-Ago Quarter
- Net sales were up 4% to $114.8 million compared to $110.6 million (up 2% in constant currency).
- GAAP net income attributable to common shareholders was $5.3 million, or $0.28 per diluted common share, compared to $1.3 million, or $0.07 per diluted common share.
- Adjusted EBITDA was up 8% to $11.3 million compared to $10.4 million.
Management Commentary
“We delivered another strong quarter, with net sales of $115 million and adjusted EBITDA of $11 million, up 4% and 8%, respectively, year-over-year,”
said Terrence Moorehead, CEO of Nature’s Sunshine.
“We’re particularly encouraged by the strength we continued to see in Japan and Central Europe, as well as sustained momentum in our digital business and auto ship program.
These results underscore the effectiveness of our global strategy and the progress we’ve made strengthening fundamentals in North America.
While the macroeconomic environment remains uncertain, we’re confident in the underlying health of the business and our ability to drive sustainable growth going forward.”
Second Quarter 2025 Financial Results
Net Sales by Operating Segment (Amounts in Thousands) | ||||||||||||||||
Three Months Ended June 30, | 2025 | 2024 | Percent Change |
Impact of Currency Exchange |
Percent Change Excluding Impact of Currency |
|||||||||||
Asia | $ | 52,664 | $ | 49,984 | 5.4 | % | $ | 1,523 | 2.3 | % | ||||||
Europe | 21,741 | 21,602 | 0.6 | 483 | (1.6 | ) | ||||||||||
North America | 34,977 | 33,563 | 4.2 | (25 | ) | 4.3 | ||||||||||
Latin America and Other | 5,368 | 5,402 | (0.6 | ) | (184 | ) | 2.8 | |||||||||
$ | 114,750 | $ | 110,551 | 3.8 | % | $ | 1,797 | 2.2 | % | |||||||
Net sales in the second quarter increased 4% to $114.8 million compared to $110.6 million in the same year-ago quarter. Excluding the impact from foreign exchange rates, net sales in the second quarter of 2025 increased 2% compared to the year-ago quarter.
Gross profit margin in the second quarter increased to 71.7% compared to 71.4% in the year-ago quarter. The increase was driven by cost savings initiatives, partially offset by unfavorable foreign exchange and market mix.
Volume incentives as a percentage of net sales were 29.9% compared to 31.4% in the year-ago quarter. The decrease was primarily due to timing of promotional incentives and changes in product pricing and market mix.
Selling, general and administrative expenses (“SG&A”) in the second quarter were $43.7 million compared to $38.6 million in the year‐ago quarter. The increase was primarily related to the timing of compensation costs, incremental investment in digital marketing and other non-recurring expenses. As a percentage of net sales, SG&A expenses were 38.1% for the second quarter of 2025 compared to 34.9% in the year-ago quarter.
Operating income in the second quarter decreased to $4.3 million, or 3.7% of net sales, compared to $5.6 million, or 5.1% of net sales, in the year-ago quarter.
Other income (loss), net, in the second quarter of 2025 was $3.3 million compared to $(1.2) million in the second quarter of 2024. Other income (loss), net, primarily consisted of foreign exchange gains in Asia and Europe, partially offset by foreign exchange losses in Latin America and North America that resulted from net changes in foreign currencies. The provision for income taxes was $2.0 million in the second quarter of 2025 compared to $2.9 million for the year-ago quarter.
GAAP net income attributable to common shareholders increased to $5.3 million, or $0.28 per diluted common share, compared to $1.3 million, or $0.07 per diluted common share, in the second quarter of 2024. Net income attributable to NSP China increased to $0.9 million, or $0.05 per diluted common share, for the second quarter of 2025, compared to $0.7 million, or $0.04 per diluted common share, for the second quarter of 2024.
Adjusted EBITDA in the second quarter increased 8% to $11.3 million compared to $10.4 million in the prior year quarter. The increase was driven primarily by the increase in net sales. Adjusted EBITDA, which is a non-GAAP financial measure, is defined here as net income from continuing operations before taxes, depreciation, amortization, and other income (loss) adjusted to exclude share-based compensation expense and certain noted adjustments. A reconciliation of net income to adjusted EBITDA is provided in the attached financial tables.
Balance Sheet and Cash Flow
Net cash provided by operating activities was $6.9 million for the six months ended June 30, 2025, compared to $3.5 million in the prior year period. Capital expenditures during the six months ended June 30, 2025, totaled $2.5 million compared to $7.0 million in the comparable period of 2024. During the six months ended June 30, 2025, the Company repurchased 1,011,000 shares at a total cost of $12.4 million or $12.22 per share. As of June 30, 2025, the Company had cash and cash equivalents of $81.3 million and zero debt.
About Nature’s Sunshine Products
Nature’s Sunshine Products (Nasdaq: NATR), a leading natural health and wellness company, markets and distributes nutritional and personal care products in more than 40 countries. Nature’s Sunshine manufactures most of its products through its own state-of-the-art facilities to ensure its products continue to set the standard for the highest quality, safety, and efficacy on the market today.
Get more information, facts and figures about Nature's Sunshine, click here for the Nature's Sunshine overview.
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