A Visionary Leader Drives Unprecedented Momentum and Growth in North America

As 2025 comes to an end, APLGO is experiencing a remarkable surge of energy and growth, with much of this momentum attributed to the dynamic leadership of Esther Wildenberg. Her strategic vision and unwavering commitment to excellence have positioned the company for what industry observers are calling a breakthrough year.

Building Unstoppable Momentum

Wildenberg’s approach to leadership has created a ripple effect throughout APLGO‘s organization. By focusing on empowering distributors and fostering a culture of innovation, she has helped cultivate an environment where success becomes contagious. Her ability to connect with team members at every level has transformed individual achievements into collective momentum that continues to accelerate.

“Momentum isn’t just about numbers—it’s about creating a movement where every person feels they’re part of something bigger,”

reflects the sentiment that drives Wildenberg’s leadership philosophy. This people-first approach has translated into measurable results, with team engagement and productivity reaching new heights.

Group photo of participants at a training event in front of an “It’s Go Time” display.

Fueling Rapid Growth

Under Wildenberg’s influence, APLGO has seen significant growth across multiple metrics in the second half of 2025. New distributor enrollment has surged, existing teams have expanded their reach, and product adoption has accelerated in both established and emerging markets.

What sets this growth apart is its sustainability. Rather than pursuing short-term gains, Wildenberg has championed strategies that build lasting foundations—investing in training programs, developing robust support systems, and ensuring that growth is matched by infrastructure that can support it. The expansion strategy balances ambition with practicality, ensuring that each new market is growing in ways that promise long-term success.

A Leader Who Combines Vision with Technology

Three attendees standing together at a leadership or training event.Esther Wildenberg brings decades of high-level experience spanning sales, leadership, and business development across diverse sectors—from small business and enterprise to network marketing. But what sets her approach apart is her masterful integration of proven systems with cutting-edge technology, creating a blueprint for success that’s both replicable and scalable.

Since joining the APLGO family, Wildenberg has infused the field with a powerful new energy that goes beyond traditional coaching. She’s arming Associates with the tools, systems, and technology that top performers use to dominate their markets—and the results speak for themselves.

The Technology-Powered Revolution

Wildenberg’s strategy centers on equipping APLGO Associates with a sophisticated tech stack that eliminates guesswork and accelerates results:

The BANK System: Understanding personality types is the secret weapon of elite salespeople, and Wildenberg has integrated Cheri Tree’s proven BANK methodology into APLGO’s training framework. This system teaches Associates to instantly identify whether prospects are Blueprint, Action, Nurturing, or Knowledge personalities—allowing them to customize their approach, build deeper connections, and close more sales. The BANK system transforms cold conversations into warm relationships by speaking each prospect’s native language. Fueled by Codebreaker Ai, Chatbot Kai, BANK pass assessment technology and customized playbooks.

Rapid Funnel Technology: Gone are the days of chasing prospects and making endless cold calls. Tina Malsom and Kelly Vincent have introduced Rapid Funnel systems that automate lead generation and qualification, creating a steady stream of interested prospects who raise their hands and ask for information. These sophisticated marketing funnels work 24/7, capturing leads while Associates sleep, and nurturing them through automated sequences that build trust and desire before the first conversation even happens.

Luna AI Integration: Perhaps most revolutionary is the integration of Luna AI technology, which provides Associates with an intelligent virtual assistant that handles routine tasks, answers prospect questions, and manages follow-up sequences. Luna AI learns from every interaction, continuously improving its ability to qualify leads, schedule appointments, and move prospects through the sales pipeline. It’s like having a tireless team member who never takes a day off.

APLGO’s Private AI Hub: Complementing these external tools, APLGO’s proprietary AI Hub gives Associates access to content creation, social media management, and business intelligence tools that help them work smarter, not harder. From generating compelling posts to analyzing team performance metrics, the AI Hub puts unique capabilities in the hands of every Associate.

Group photo of attendees gathered outside a retreat venue.

A Vision for the Future

With 2026 around the corner, Esther Wildenberg’s impact on APLGO continues to intensify. Her ability to inspire, strategize, and execute has made her a catalyst for transformation within the organization. The momentum she has helped create shows no signs of slowing—if anything, it’s accelerating. For distributors and customers throughout the APLGO ecosystem, Wildenberg represents the kind of leadership that doesn’t just respond to change but actively shapes the future. Her vision of what’s possible is becoming reality, one achievement at a time.

The story of APLGO is still being written, but one thing is clear: with leaders like Esther Wildenberg igniting passion and purpose throughout the organization, the company is poised for unprecedented success in the months and years ahead.

The spark has been lit in the community. The systems are in place. The technology is ready. And there’s no limit to what’s next. 

Get more information, facts and figures about APLGO, click here for the APLGO overview.

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