ShopIQ Appoints Rodger Smith as President and CEO
Dallas, TX — ShopIQ, a Shopify-integrated commerce platform serving direct selling and community-driven commerce models, announced that Rodger Smith has joined the company as President and CEO.
Smith brings more than two decades of experience at the intersection of direct selling, affiliate marketing, and platform technology. He has built large-scale distributor organizations, advised executive teams across the industry, and led the modernization of commerce platforms used by some of the most recognizable brands in direct selling.
His appointment comes as more direct selling companies explore how to integrate Shopify into their ecommerce operations while addressing the unique structural requirements of the business model.
“I’ve spent most of my career working with direct selling companies that want to grow without losing their identity,”
said Rodger Smith.
“One thing has become unmistakably clear. Shopify is the future of ecommerce. Direct selling companies need a modern, stable foundation so they can stop worrying about infrastructure and focus on delivering great products, empowering their field, and building real trust with customers. The hard part has never been vision. It’s been architecture. That’s why I’m excited about what we’re building at ShopIQ. This intersection is where the future of direct selling will be built, and it’s where I’m spending the next chapter of my career.”
Smith’s background includes building a large independent distributor organization at Xango early in his career, co-founding DirectScale in 2012, leading the company through multiple funding rounds, and helping guide it to a successful acquisition by Exigo in 2022. He has since worked closely with executives, founders, and investors to modernize platforms, reduce operational complexity, and support sustainable growth at scale.
As President and CEO, Smith will focus on shaping ShopIQ’s platform strategy, strengthening partner relationships, and helping direct selling organizations as they modernize ecommerce while maintaining operational stability and field confidence.
About ShopIQ
ShopIQ provides a Shopify-integrated commerce solution designed for direct selling, affiliate, and community-driven business models. The platform supports key requirements such as attribution, enrollment, commissions, and field experience within a Shopify environment.
SOURCE: ShopIQ
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