Love Three: How THREE International Is Building Purpose Into the Foundation of Growth
In today’s direct selling landscape, growth alone is no longer the sole measure of success. Increasingly, the most respected companies are those that pair performance with purpose — building opportunities that benefit entrepreneurs while also creating true, meaningful impact.
At THREE International, this philosophy came to life in 2025 with the launch of Love Three.
Love Three represents THREE’s commitment to integrating purpose into the foundation of its business.
Designed as a long-term platform rather than a one-time initiative, Love Three reflects a belief shared by many modern industry leaders: that sustainable growth, strong culture, and meaningful impact are deeply connected.
What Is Love Three?
Love Three is a philanthropic initiative and purpose-driven movement rooted in generosity. Its mission is to give back to the world in meaningful ways, wherever the THREE community operates. Love Three envisions a world where children feel safe, seen, and supported — and where they have lasting hope for a brighter future.
Built to align naturally with THREE’s values and culture, Love Three provides a framework for collective impact. Rather than existing outside the business, it strengthens the sense of connection within the field and reinforces the company’s commitment to leadership with intention. At an industry level, this reflects a broader shift: purpose is no longer an accessory to growth, but a driver of trust and long-term relevance.
Launched on a Global Stage
Love Three was officially unveiled in June during THREE International’s convention in Salt Lake City, Utah, a setting that reinforced the importance of the initiative. Conventions are where vision is shared, culture is reinforced, and alignment is created across the field. Introducing Love Three in this environment signaled that impact is not separate from the opportunity — it is part of the collective journey.
The launch was met with enthusiasm from leaders and distributors, many of whom are looking to align their professional pursuits with meaningful purpose. Presenting Love Three on a global stage reinforced that creating impact is not just an initiative — it is a core element of THREE’s vision and the way the company intends to grow.
Early Momentum and Community Response
In its first six months, Love Three has generated strong engagement and a positive response across the organization. While still in its early stages, the initiative has already contributed to a deeper sense of pride and connection within the field — underscoring a growing desire among entrepreneurs to align with brands that stand for something meaningful.
The response from the THREE community reflects this alignment. Leaders have shared how Love Three has inspired them not only as business owners, but as individuals who value impact alongside opportunity. As one distributor shared, the initiative’s origin and mission deeply resonated, creating a sense of connection and purpose that extends beyond the business itself. Another described Love Three as a global movement with the potential to positively influence generations to come — an example of how purpose-driven platforms can unite communities around a shared vision for the future.
Why Purpose Matters to Modern Entrepreneurs
Love Three reflects a broader evolution in what today’s entrepreneurs expect from the companies they align with. Beyond innovative products and compensation plans, leaders are also increasingly drawn to organizations that demonstrate integrity, responsibility, and thoughtful leadership.
Purpose-driven initiatives help foster stronger relationships between companies and their fields. When distributors feel connected to a mission they believe in, they are more engaged, more motivated, and more likely to become long-term advocates for the brand. In an increasingly competitive marketplace, this alignment has become a meaningful differentiator.
Looking Ahead
As THREE looks toward 2026, Love Three remains an important part of the company’s long-term vision. The focus is on thoughtful development and sustainable impact — ensuring the initiative continues to align with the needs of the communities served and the values of the global field.
THREE is actively building and expanding Love Three in a thoughtful, strategic way — ensuring that each effort delivers a meaningful impact that lasts, reflecting a belief shared by many enduring organizations: true change is cultivated over time.
Purpose in Motion
The launch of Love Three marks an important milestone for THREE International. With strong early engagement and a clear long-term mindset, the initiative reflects how the company is thinking about the future of direct selling.
As the industry continues to evolve, companies that lead with intention will help shape what comes next. Love Three is not only a reflection of where THREE is today — but a signal of the future it is building.