Partner.Co Expands Asia Strategy With New Leadership
As Partner.Co’s momentum across Asia rises, so does their commitment to sharpen strategy, deepen leadership focus and invest in long-term growth across one of our most dynamic regions.
They are excited to announce some changes to the Asia leadership team that reinforce their commitment to the region and sharpen its regional growth strategy.
New Leadership in Greater China:
DAVID MCMANUS
Partner.Co is thrilled to welcome David McManus to the Partner.Co leadership team as Area President of Greater China!
David brings more than 30 years of direct selling leadership experience — working for some of the industry’s largest companies — and a proven record of building and scaling international markets.
He has served on the Board of the Direct Selling Association of Australia and chaired various sub-committees.
David used his business skills to establish and manage dozens of international markets, including China, where he has run a manufacturing plant and secured the required licenses for direct-selling operations.
This experience makes him uniquely positioned to support Brand Partners across Greater China while advancing Partner.Co’s mission and market strategy.
“David is a seasoned leader with deep operational expertise across Greater China and a people-first mindset. His strategic vision, combined with his passion for empowering entrepreneurs, makes him the ideal leader to guide the region into its next phase of growth.”
— John Wadsworth, Founder and Chief Brand Partner Officer of Partner.Co
David holds a Master of Business Administration and a Bachelor of Economics. He has lived in Asia and North America but currently resides with his family in Melbourne, Australia. David is passionate about helping ordinary people achieve extraordinary success through partnership marketing.
“To power health and prosperity around the world” is Partner.Co’s mission statement … and that also sums up David’s career to date!
Advancing a Unified Asia Pacific Strategy
LUCY WEST
Additionally, Lucy West will expand her role to serve as Vice President for Canada and Asia Pacific and General Manager for Japan.
Lucy currently leads Partner.Co’s Canada and Asia Pacific markets, including Indonesia, Korea, Singapore, Malaysia, Vietnam, Australia and New Zealand, where she has driven strong growth, deepened Brand Partner engagement and strengthened regional collaboration.
With this expanded role, Lucy will now also oversee Japan, ensuring continuity, momentum and strategic alignment across the Asia Pacific region.
“Since joining Partner.Co, Lucy has driven rapid and sustained growth in every market under her oversight. She is deeply involved with our teams and Brand Partners, highly invested in their success and consistently focused on building strong, scalable businesses. Her track record of momentum and market expansion makes her a natural choice to guide the Japan market during this next chapter.”
— John Wadsworth, Founder and Chief Brand Partner Officer of Partner.Co
Lucy will remain actively involved in Canada, working closely with Canada’s new National Sales Director, Tracey Ashford, to build on the market’s strong foundation and sustain momentum.
As part of this transition, Yiru Zhou, who has overseen both Greater China and Japan, will shift his focus to his consulting role supporting the Greater China markets. This change allows for greater regional focus while ensuring continued strategic support where it is most impactful.
A Sharpened Focus on Asia’s Future
Asia represents an incredible opportunity for Partner.Co — not just for business expansion, but for building communities rooted in partnership, innovation and shared success. These changes allow for greater regional focus while ensuring continued strategic support where it is most impactful.
Partner.Co is excited to work alongside Brand Partners in the region to unlock what’s possible together.