Review by Ted Nuyten on Rodan and Fields

  • June 26, 2017
  • By Van-Ons

5 Stars for me because:

Rodan + Fields, the San-Francisco-based skincare company that launched in 2008, needed only nine years to reach two major milestones: No. 1 skincare brand in the United States and $1 billion in annual revenue.

The dermatology-inspired skincare brand was ranked the No. 1 skincare brand in the U.S. for 2016 as tracked by Euromonitor International Ltd., which publishes the world’s most comprehensive market research on the skincare industry.

Rodan + Fields had ranked No. 6 in the 2015 rankings. According to Euromonitor, the company is the No. 1 fastest-growing skincare brand in the U.S. over the past six years. That status is attributable to the brand’s focus on product innovation and technology platform investments aimed at meeting customer expectations and supporting a rapidly expanding business in today’s ever-changing digital world.

In addition to the brand ranking, Rodan + Fields accomplished another major milestone by achieving more than $1 billion in revenue in 2016. Last year, the company had $624 million in revenue, placing it in the No. 33 spot on the DSN Global 100 ranking of direct selling companies.

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