FlexKom Opening The European MLM Market

by Ted Nuyten on September 3, 2012

Asker Sakinmaz CEO Flexkom

 

European Friends asked me to pay attention to Flexkom, and I noticed my friend Michael Sander from Obtainer Media already covered the company, so here you go:

Source: Obtainer Online

FlexKom, a Turkish based e-commerce company, which has, in the last two years built, by means of their shopping portal, a business with more than 32,000 distributors and more than 1.2 million customers, is expected, in July of 2012, to open operations in Holzgerlingen- near Stuttgart- under the name of FlexKom Europe GmbH.

Other countries are expected to be opened up successively. The fact that FlexKom is in the starting blocks with regard to European expansion has been proven recently by a FlexKom event that took place, at the end of May in the Turkish city of Konya. More than 3,000 enthusiastic FlexKom partners and top executives from German-speaking Europe as well as from the Netherlands and Poland attended. OBTAINER founder Michael Sander was on site and also attended the event.

When FlexKom was still in the developing stage in 2010, the management deliberately chose Turkey as the starting point for their technology startup, because this fascinating country is believed to be the next e-commerce hotspot.

According to data from the Turkish Interbank Card Center (or BKM in Turkish) the e-commerce market hit $12 billion in 2011. FlexKom seems to be best positioned to take advantage of a large consumer base that is young and dynamic as well as tech savvy and growing up in a booming economy.

FlexKom unites four core aspects, namely e-commerce (E), networking (N), direct selling (D), and franchising (F), therefore offering those involved the greatest possible opportunity and benefits. These four aspects also form the FlexKom E-N-D-F strategy, with which FlexKom is set on revolutionizing the Network Marketing industry.

The use of the Internet for e-commerce will soon become indispensable, with already more than 38% of all purchases being made online. FlexKom, Turkey`s first e-commerce network which combines shopping online, network marketing and also offers a business opportunity, has seen tremendous growth since it was launched in Turkey on February 2, 2011. The company’s top management is made up of a team of three internationally successful networking professionals with decades-long entrepreneurial experience, which no doubt supports the company’s success and future growth.

The FlexKom Shop is a place where consumers can purchase everyday items like household goods, healthcare products, communications gadgets, trips, personal care, sundries, and much much more for prices far below going market prices. Products, which are the most popular not only among Turkish online shoppers.

This shopping option has grown tremendously since the business started in 2011, and by the end of May 2012, had more than 32,000 distributors and more than one million registered customers.

High population, increasing urbanization and changing socio demographics have led to the growth of the direct selling industry in Turkey. The Direct Selling industry`s growing confidence also makes it an ideal platform for continued growth, and especially so among women and youth. Today, there are over 71 million people living and working in Turkey. Over 800,000 of them are involved in this industry. Companies operating in this sector have reported sales of over US$500 million which have developed over the last five years. Half of Turkey’s population is also under 30 – one of the youngest populations in Europe – and has grown up with the Internet, so many people don’t have any difficulty identifying with the FlexKom model.

The FlexKom model is also so devised that everyone has something to gain: Customers receive a free customer card and great discounts on products of their choice; and retailers receive a turnkey concept for only EUR 150! With such an en vogue business, distributors also have the opportunity to build large, successful organizations.

The Turkish DSA just last year in October 2011, hosted the “East Meets West: New Frontiers for New Opportunities” conference where OBTAINER was one of the sponsors. As countries in the Western hemisphere continue to report maturing markets reaching saturation point, new growth and development is now sought, resulting in the move towards the Eastern hemisphere, where great opportunities abound.

FlexKom keeps stride with these modern times when men, women and children of all ages are visiting community sites, online shopping sites and social media portals and using e-mail on a daily basis.

Backed by tremendous experience, expertise and momentum, the company now also has its eyes firmly set on Europe, where it was launched in April 2012 in Germany and is currently preparing for the opening of seven European countries. FlexKom has big goals; by 2017 this young company expects to have opened 40 countries reaching more than 200 million customers with its E-N-D-F strategy. The company estimates an average monthly consumption worth EUR 50, thus reaching 10 Billion Euro in a month, i.e. 120 Billion EUR turnover in a year.

The distributor is building, with the help of his partner, an  individual-network that will have, as a FlexKom-partner, discount and other benefits which can then be passed on to their customers by means of a free loyalty card. This is a 3-fold win-win-win situation: The individual distributor can offer attractive discounts to their price conscious customers without needing to bargain at the cash register and can, therefore, tie the customer even closer to himself; in addition, the distributor already benefits financially from previously made sales.

Michael Scheibe, the FlexKom Marketing Manager, sums it up in this way: "We are mainly looking for people who understand that building a large and profitable business depends on the number of customers that use these products on a daily basis The individual distributor already has these customers: With us, everybody wins!"

In addition, the customer also benefits when booking "FlexHoliday” trips if he uses "Flex-GSM" or purchases through "Flex Worldshop".

A study, by TNS Media EMNID and Social Research from February 2012, showed that an average of 4.4 cards is always in the wallets of Germans. If you can then also utilize the customer cards in several additional stores and if the coupon program still offers more discounts which will bring still more noticeable savings and advantages, then this is the optimal way to insure that these cards maintain their place in one`s wallet. "FlexKom has included all those wishes within a single system," said Michael Scheibe the Marketing Manager at FlexKom.

 

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9 comments… read them below or add one

Ernst 'Rhyker' Kasteleijn September 3, 2012 at 4:21 pm

loving all this media exposure!

Michael Sander September 4, 2012 at 1:31 pm
Hi Ted, thank you for mention me. But to be honest. OBTAINER MEDIA is much more and not only me. Our team is 50+ people and I am proud to say, that I am the founder but in most daily operations I am not really involved. Its more like an advisor for the team. CEO and the complete team and all Directors doing a great job thanks god.

MLM MANAGEMENT SOFTWARE September 5, 2012 at 7:26 am
Great post. Nice to have this info.

Mustafa Atesmen October 4, 2012 at 1:41 am
Flexkom is one of the greatest projects ever. When my sponsor was making the presentation I told him to shut up in the first 15 minutes and asked him how many of them are in the Flexkom business and he said 26.500 distributors at the end of April 2012....I said I was joining and took out my credit card and paid and joined. He was shocked...Thank God I havent missed the Flexkom opportunity. Now I am the coordinator of many small outfits. It sounds great to take shares from many shops like hairdresser, florist, grocers,butchers,bakers, textile and many others..No doubt Flexkom will be in top ten of the biggest companies within the next years. Love you all Flexkom Family all over Europe and elsewhere. Mustafa Atesmen www.flexkom.com/815955 thats a magic link to click

Mustafa Atesmen October 4, 2012 at 1:49 am
Actually I was fascinated by the immense of the idea. My President Cengiz Ehliz has already achieved something whose rival's imagination cannot even reach to the point. I was feeling silly having to carry a card for each company....Why should I have to have 20 cards in my wallet or in my car's torpido.... Anyone in the world should give a shoulder to the project. Sincerely Yours Mustafa Atesmen

Jason October 23, 2012 at 8:48 pm
This is a scheme. Be careful! They are under investigation by Turkish government. There were many such organizations popped up in recent years in Turkey. They all claimed to make you rich quick. They all ended up in the jail. Uyanik olun, Flexkom tam anlamiyla bir dolandiricilik sebekesi. Titan gibi saadet zinciri. Sistem her zaman ayni, ne kadar cok uye bulursan o kadar cok kazanacaksin. Gercekte kazanan sistemin kuruculari ve geri kalan aptallarda onlara para toplayan zavalli koleler. Savcilik bu sirket hakkinda sorusturma baslatti, cok yakinda Metris cezaevini boylarlar....

informer October 27, 2012 at 2:07 pm
Hello Jason about your comment posted on october 23 2012, do you have any prove or website where I can see what you are suggesting in your comment? It is not nice to say things you cannot prove in any way. So please show me the prove.

Lambiel Steve January 3, 2013 at 11:17 am
Thank you for that great post. I'm from Switzerland and I was talked about it. I can guarantee the business will have great success throughout the world! The idea is so fantastic and the test market in Turkey has proven it pretty well ! I understand why it is expanding through all Europe so quickly. Thanks you again for the post.

Tony North May 1, 2013 at 4:06 pm
After reading various comments, and looking at the product and market place. I signed up. Here in the UK we are still awaiting the roll out of the terminals(due to take place soon). I feel that this is going to prove a great opportunity. to work hard an earn well.