AAA+, AA+, A+ and B: Company Ranks Explained

The BFH Momentum List and AAA+ ranking system for Network Marketing companies (also known as MLM – Direct Sales – Social Selling companies) often becomes an important part of a business builder’s due diligence.

DUE DILIGENCE: the investigation or exercise of care that a reasonable business or person is expected to take before entering into an agreement or contract with another party, or an act with a certain standard of care.

In other words, opportunity seekers often want to know:

• How is a company doing, compared with its peers?
• How transparent is the company?
• Are field leaders building with this company actively engaged, promoting, successful?

Millions of field leaders around the world view these ranks annually, sometimes with intent to create a shortlist of interesting opportunities if they are in the “looking zone.”

This ranking system is based on a number of facts and figures such as:

1. Momentum ranks
2. Simularweb ranks
3. Company page views
4. Company reviews by distributors
5. YouTube view ranks
6. YouTube subscribers ranks
7. Revenue growth in %
8. Revenue growth in $ Millions
9. Number of top earners 
10. Company head office visits
11. Conventions we visit all of the world
12. Company Recommended Distributors
13. Insider information

The companies periodically receive a classification, based on the following. At any given time, approximately:

•   5% have a AAA+ ranking, the highest recommendation.
• 30% have a AA+ ranking.
• 35% have a A+ ranking.
• 30% have a B ranking.

The above data is also available in the Business For Home app, available for both Android and iOS. We recommend you download the app below.

What do the grades mean?

• AAA+  Based on available data and industry indicators, the company shows strong performance across leadership, growth, and field activity, reflecting high overall momentum.
  (1,000 Momentum ranks points)

• AA+  Based on available data, the company generally shows solid performance across key metrics, with positive indicators in leadership, product-market fit, and field engagement.
  (500 Momentum ranks points)

• A+   Based on available data, the company shows mixed or developing signals across growth, field momentum, and overall activity. This can reflect companies at different stages or with varying levels of momentum.
  (250 Momentum ranks points)

• B  Available information is limited, conflicting, or unclear, making any reliable assessment difficult.
  (Zero Momentum ranks points)

*See Disclaimer Below

Disclaimer:  The grades, rankings, and any related data reflect Business For Home’s interpretation of publicly available information and industry indicators at a given point in time. They are intended for informational purposes only and do not constitute endorsements, guarantees, or assurances of individual results. While we aim for accuracy, information may be incomplete, subject to change, or vary by market. Readers should independently verify all facts, figures, and claims, and conduct their own due diligence before making any business decisions.