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Stella & Dot Review 2011

by Ted Nuyten on May 30, 2011

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Stella & Dot is founded in 2004 by Jessica Herrin and is a privately held company in Burlingame, California, USA with design studios in New York. The company is one of Inc 500's fastest growing companies, and is a social selling company that creates flexible, work from home, entrepreneurial, business opportunities for women everywhere.

The boutique-style jewelry and accessories line is available exclusively through in-home Trunk Shows by Independent Stylists and online. Stella & Dot has been featured on the Today Show, in The Wall Street Journal and The New York Times. Sequoia capital, the venture capital firm behind Apple, Google and Zappos, invested in Stella & Dot for its global billion dollar brand potential.

In 2009 the annual revenue raised to $33 million (760% growth)  from $ 3.8 million in 2008. In 2010 the revenue surpasses $100 million. Est. 30,000 consultants for 2010.



Stella and Dot Products 2011

The Stella & Dot design team is led by jewelry veteran Blythe Harris, who serves as chief creative officer. Harris, who previously held top positions at De Beers, LVMH and Banana Republic, has created a line of jewelry for Stella & Dot with variety and style, from vintage-inspired pieces to modern, versatile designs.

With pieces ranging from $15-$250, and half the line under $50, the collection has something for everyone.

Compensation Plan

Party Plan combinated with an Uni Level compensation plan. With a low start-up cost of $199 and a 24×7 on-line interactive training and a supportive community ready to cheer you on – you sign up as a Stella & Dot Stylist. The $199 Starter Kit provides you the tools you need to build your display and grow your business. An average Trunk Show makes $1000 Sales revenue. There are 5 ways to earn:

  • PERSONAL SALES FROM CONSISTENT HOME TRUNK SHOWS 25% Personal Retail Earnings, plus 5% Volume Rebate.
  • SPONSOR- BUILD A TEAM OF ACTIVE SELLERS & EARN COACHING COMMISSIONS. Unlimited coaching commissions on your team sales
  • PROFIT BOOSTING PROGRAMS, Jump Start Rewards, during your first 100 days, you can earn $3,000+ in free jewelry
  • PROMOTION BONUSES, you can earn one time bonus of $1,000- $50,000
  • STYLE REWARDS, posh trips and prizes.


Stella and Dot Pay Level Chart

Corporate leadership

From left to right: Jessica Herrin – founder and CEO, Blythe Harris – Chief Creative Officer, Nick Stowe – Chief Operating Officer, Lynette Brubaker, Chief Marketing Officer.

Stella and Dot Corporate Team 1

From left to right: Mike Lohner – Chairman, David Thomas – Chief Technology Officer, Ha Nguyen – VP Product Management, Danielle Redner – V.P. Training

Stella and Dot Corporate Team 2

Alexa Ratings, 3 months growth 41%. Worldwide rank 27,888

Stella and Dot Alexa Ratings 30 May 2011

Stella & Dot Top Producers

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