MinervaPlace.com, a new health and beauty website that brings together renowned experts and offers free access to original content and programming, will launch in 2012 with Celebrity Host Brooke Burke-Charvet as the welcoming face of the diet and wellness focused site.
We are so delighted that Brooke wants to be a part of Minerva's mission, says company President, Charlie Culver. Not just because she's a celebrity, but because she truly represents the Minerva ideal: a devoted mother, committed to maintaining her healthy lifestyle while enjoying a successful career.
Brooke Burke won Season 7 of Dancing with the Stars, a favorite show among the MinervaPlace target market, women 24-49. Visitors to the site will be greeted by Burke who will not only introduce The Ultra Smart Diet, Minerva's specialized, weight management video, but will encourage them to become active online members of its inclusive and informed community.
The introduction scene was recently taped in Hollywood where Burke mingled with company executives who presented her with a one-of-a-kind diamond-studded Minerva logo pendant, which resembles an owl inside of a heart.
Brooke was fabulous, beamed Minerva's Chief Executive Officer, John Gustin. We value our association with her and hope to expand her role with the community as MinervaPlace grows.Ms. Burke is an actress, a dancer, model and author. Her book, Naked Mom: A Modern Mom's Fearless Revelations, Savvy Advice, and Soulful Reflections, published in 2011, considers the challenges of raising four children while managing a successful show business career in Hollywood.