PartyLite Names Two Women To Top Positions

Petra Gramel Partylite


PartyLite Europe is invigorating its management team. Madeleine von Arx, current Director of Marketing Europe, has been appointed General Manager PartyLite Switzerland as per November 1, 2012.

As of January 1, 2013 Petra Gramel, current Marketing Director of PartyLite Austria is being promoted to the position of Vice President Marketing Europe.

Since 1973 PartyLite have been marketing products within the direct selling industry. Integrated into Blyth, Inc. in 1990, PartyLite was able to develop into a quality brand, and distinguish itself as the flagship of the Blyth group.

Today PartyLite not only operates in the USA, but is represented just about everywhere in Europe. Thus PartyLite is the world’s leading direct seller of candles, candle accessories and home fragrance products. PartyLite employs over 68,000 Consultants worldwide.

PartyLite the direct selling company, names two women to executive positions. Thus, the company that for many years has been number one in candles and home decor in the US and Europe, demonstrates that the direct sales industry offers talented women multifaceted opportunities for career advancement.

Madeleine Von Arx - PartyLiteMadeleine von Arx: New leadership at PartyLite Switzerland

Madeleine von Arx has been Marketing Director PartyLite Europe for almost 5 years. It was here that she championed the successful establishment and implementation of the branding and marketing of the PartyLite brand. She has now been promoted to the position of General Manager PartyLite Switzerland, taking on the overall leadership role for the Swiss market and thus responsibility for the further development of PartyLite and its 1200 Consultants in Switzerland. 

Ms. von Arx began her career as the manager in charge of international communications at joint prostheses manufacturer Allo Pro/Sulzer Medica. The next step on the career ladder involved her work as Head of International Communications at Bally Management AG.

As of 1997 she was responsible for management of both mobile/landline and internet services communications, initially on behalf of the ad agency and later as Head of Marketing/Communications at telecommunications pioneer diAx.

Prior to joining PartyLite in 2008, Ms. von Arx held executive positions as Client Service Director and subsequently as Managing Director at the TBWA Switzerland AG ad agency.

Petra Gramel: New Vice President Marketing Europe

The current Marketing Director PartyLite Austria succeeds Madeleine von Arx and along with the position of Vice President Marketing PartyLite Europe she takes on the task of continued implementation and reinforcement of the PartyLite brand in Europe.

Ms, Gramel is intimately familiar with the direct marketing industry and in her marketing management role in Austria contributed significantly to the enhancement of PartyLite in that market.

As of January 1, 2013, she will be heading up a team of 4 employees, as she guides the successful trajectory of the brand from her location in Switzerland. After her studies, Gramel started her career with L’Oréal, where she operated as Product Manager for brands like La Roche-Posay.

As next career step the Project Management for the dietary supplement Innéov was assigned to her – a joint venture between L’Oréal and Nestlé.

Get more information, facts and figures about PartyLite, click here for the PartyLite overview.

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