Amway the official sales figures have now been released – an impressive US$11.3 billion. This confirms Amway as overtaking Avon as the world’s #1 direct selling company.
2012 marks Amway’s seventh consecutive year of growth, and for the first time in 20 years there was growth in all of Amway’s top 10 markets, which include China, India, Japan, Korea, Malaysia, Russia, Taiwan, Thailand, Ukraine and the United States.
Markets posting double-digit increases in 2012 included Colombia, Hong Kong, Italy, Mexico, Russia, Turkey and Venezuela.
Nutrilite again led sales, accounting for 45 percent of Amway’s sales. It continues to be the world’s #1 selling vitamin and dietary supplement brand. Beauty brands – including Artistry, BeautyCycle, Attitude, and Moiskin – generated 26 percent of sales.
Home products, including Amway’s well known cleaning products and the world’s #1 selling point-of-use home water treatment system, eSpring, accounted for 22 percent of sales.
Source: The Truth About Amway
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