Deanna Latson – ARIIX CPO Wins Prestigious Stevie Award

Deanna Latson, Ariix


Deanna Latson, Chief Product Officer for international health and wellness company ARIIX, received Silver honors for Female Executive of the Year (consumer products category) at the 10th annual Stevie Awards for Women in Business.

The award recognized Latson’s achievements in transforming lives through inspiration, education and products that support a healthy, balanced life.

The Stevie Awards for Women in Business honor the world’s top female entrepreneurs, executives, employees, and the organizations they run. Winners were chosen in 90 categories from a pool of more than 1,200 entries submitted from 18 countries.

“This is a tremendous honor and I am so grateful for this recognition,” Latson said.

“I know I couldn’t do any of this without my team. It’s impossible to do great things without surrounding yourself with great people.”

During the last year as ARIIX’s Chief Product Officer, Latson and her team oversaw the creation, testing and launch of exclusive formulas and patent-pending products in 11 markets around the world. Dedicated to assuring the highest quality in each product, ARIIX also successfully attained third-party certifications from trusted organizations including and NSF International.

In early 2013, Latson created the ARIIX International Wellness Council, comprised of an exclusive group of extraordinary medical, health and fitness experts from around the world who help shape the decisions and direction of the ARIIX wellness product line.

Thanks in great part to the breakthrough products and new divisions created by Latson and her team, sales of ARIIX products have doubled during the last 12 months. The company has enhanced the lives of more than 33,000 families in 11 countries, and is maintaining one of the highest trends for sales and growth in the industry.

As a frequent guest expert and keynote speaker, Latson regularly appears on local TV stations and national Fox network programs in addition to headlining events such as the American Heart Association’s Go Red annual conference. During her travels sharing her expertise with people from all corners of the globe, Latson logged 150,000-plus miles and spoke to more than 100,000 people — all while maintaining a rich and active home life as a wife and mother of two young children, serving on a local school board, overseeing the nutrition program for her child’s preschool, and actively volunteering in her community.

“We congratulate Deanna Latson on this prestigious honor,” said ARIIX President Mark Wilson.

“This recognition underscores the amazing depth of value and inspiration Deanna brings to the ARIIX community, and we look forward to what she will accomplish next.”

Stevie Award winners were selected by more than 240 executives worldwide who participated in the judging process. A full list of winners is available at


ARIIX is an international opportunity company that creates superior, exclusively branded products marketed through independent representatives. To promote healthy living, ARIIX develops toxic-free products through collaboration with world-renowned experts in the health, wellness and fitness industries.

With a devotion to helping others unleash their potential for good, ARIIX provides a global vision, outstanding management experience, driven industry leadership, and a valued partnership that protects its representatives. This partnership is underscored by a patent-pending compensation plan created to give the greatest benefit to the representative. The ARIIX opportunity and products are available in the United States, Canada, Hong Kong SAR, Japan, Mexico, Taiwan, Thailand, Singapore and The Netherlands.

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