ViSalus Crowns Vi Model 2014 Winners Before Thousands of Fans

Blake Mallen, CMO ViSalus


ViSalus, Inc., the company behind the #1 90-Day weight-loss and fitness challenge platform in North America, announced the 2014 Vi Model winners. At the ViSalus National Success Training (NST) conference in Atlanta, E! News' co-host Terrence J ignited a crowd of nearly 9,000 fans anxious to see the 58 international model finalists.

Five men and five women were each awarded a Vi Model title and will grace the covers of three regionally-relevant versions of The Challenge Magazine on newsstands January 2014. Breaking all prior records, the annual competition resulted in 845 entries and more than 1.2 million community votes.

Committed to living the Body by Vi Challenge(TM) lifestyle, the competitors used ViSalus products as a key component in their preparation. The winners by category are:

    USA           Latino         Canadian     Canadian French   United Kingdom 
Buddy Rivera    Rey Perez     Harvey Stables   Eric Laquerre     Darren Noad 
 Ashley York   Blanca Flores    Mel Veroba     Karine Langlois    Rosie Grech 

We had an overwhelming response to the Vi Model competition this year, said ViSalus Co-Founder and CMO Blake Mallen. The community had fun voting and celebrating not just the winners, but also everyone who entered. Many of the participants would have never imagined being in such a contest a year ago, and it just goes to show how living The Challenge lifestyle allows you to be your best.

The Challenge Magazine features real people with real results, but I'd put our Vi Models up against any fitness models in the world! The next step will be to integrate what we've learned into The Challenge platform in 2014.

After being crowned a winner, each took part in an once-in-a-lifetime photo shoot with acclaimed photographer, Mike Ruiz, who has appeared on numerous television shows, including American's Next Top Model. The exclusive prize package includes a contract with top fitness modeling agency, Silver Model Management. See all the winners at

About ViSalus

ViSalus, Inc. is a healthy lifestyle company that is dedicated to Taking Weight Off The World.(TM) One person at a time. 10 lbs. at a time. Founded in 2005, ViSalus develops quality weight-management products and nutritional supplements that it markets and sells direct-to-consumers through an international sales force of independent promoters.

ViSalus markets its products in North America under the ViSalus(R) brand and in the United Kingdom under the Vi(TM) brand, through the Body by Vi Challenge(TM) . ViSalus is headquartered in Los Angeles, California and Troy, Michigan and is majority-owned by Blyth, Inc. (NYSE: BTH). For more information about the company visit and follow the Vi-Community on Facebook and Twitter.

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