Vemma Responses To Italian Anti-Trust Ruling

 

On 10 March 2014, the Italian Antitrust Authority published the decision no. 24784 alleging Vemma's use of unfair commercial practice in Italy from year 2011.

This decision arrives after several months of close cooperation between Vemma and the Antitrust Authority. During this time, Vemma has openly disclosed documents and information regarding its business.

Unilateral measures were  implemented to take into account  the  Authority's specific concerns, including changes and simplification of Vemma’s compensation plan.

“We strongly believe that our business model does not breach the Italian consumers’ protection law and doesn’t bear resemblance to a pyramid scheme.” said Tomasz Stanislawski, Vemma Europe’s General Manager.

Vemma welcomes the conclusions of the Italian Antitrust Authority regarding its products:

 

• All products (Bode Burn, Bode cleanse, Mangosteen Plus, Vemma Premium, Verve) have been successfully notified in the Italian registry of  food supplements with the Italian Ministry of Health(cfr. Par. 36 of the Antitrust Decision)
• No non-authorized health claims were reported on Vemma’s products, packaging or website(cfr.Par. 36 of the Antitrust Decision)
• After examining Vemma’s products, the Authority concluded that product descriptions are fully compliant with EU Regulation of 16 May 2012, no. 432 (Claims).(cfr. Par. from 37 to 39 of the Antitrust Decision)
• «The  claims  used [by  Vemma  to  promote  its  products] are all in  line with the recent list introduced  by  the  EU  Commission  Regulation  no.  432/2012  and,  therefore, in respect to this practice, Vemma's commercial practice does not constitute any violation.» (cfr. Par. 67 of the IAA Decision).

Vemma Europe will continue to provide best-in-class products and  business opportunity,  while continuing to be fully open and transparent with its customers, affiliates and public Authorities.

Vemma  will also continue  cooperating  with  the  Italian  Antitrust  Authority  to  show its  full commitment to its unilateral undertakings and the implementation of an updated compensation plan that includes the Authorities’ feedback.