The Russian tennis star has been named as the face of the cosmetics brand’s new fragrances for men and women.
Two new fragrances for men and women, both titled Luck, are being fronted by the latest Avon lady, this year’s French Open champion Maria Sharapova.
“I am excited to represent Avon Luck, a fragrance that reminds us to savor and truly enjoy our triumphs,” said Sharapova. “I always say the harder you work, the luckier you are because you strive for bigger goals.”
Set to launch in Europe in September, North America in October, and Asia-Pacific in November the fragrances will be available via Avon representatives and online at Avon.com.
“As one of the top ranked tennis players worldwide, and a sophisticated natural beauty, Maria perfectly captures this sense of energy and possibility,” explained Patricia Perez-Ayala, Avon chief marketing officer. “She’s the ideal spokesperson for a fragrance that exudes happiness and a feeling of being on top of the world.”
Consumers can join the exclusive waitlist for the scents on the Luck minisite (avon.com/luck) to be the first to purchase Avon Luck for Her and Him.