4Life Partners with Direct Selling College Program
4Life has partnered with the Direct Selling Education Foundation (DSEF), the National Association for Community College Entrepreneurship, and the Salt Lake Community College to introduce a new program.
The Direct Selling Entrepreneur Program is a 30-hour noncredit course presented by the Salt Lake Community College’s division of Continuing Education. The class is designed to educate students on the benefits of direct selling as a part-time business and full-time career.
Vice President of Communications Calvin Jolley: “4Life’s executive team is pleased to partner with the Salt Lake Community College’s first-ever course on entrepreneurship and direct selling. 4Life President and CEO Steve Tew values the integral role that education can play in the DSA’s broader strategic initiatives. A continuing education course designed to introduce students to the fundamentals gives all of us a great grassroots opportunity, not only for teaching, but also the opportunity to generate positive media that results from these kinds of collaborative efforts among industry associations and competitors.”
In 2013, the direct selling industry generated approximately $32.7 billion in U.S. sales and $6.6 billion in federal, state, and local taxes. Whereas only 13.8% of U.S. households have a direct seller in residence, more than 70% of the American public has purchased goods or services through direct selling.
As stated in the Direct Selling Association article, DSA Company Sponsorships Bring Entrepreneurship Education Opportunities to Prospective Direct Sellers, “The first graduate course in entrepreneurship offered in the U.S. was launched just 67 years ago in a Harvard University classroom, according to a report issued by the World Economic Forum.”
4Life Founder and Chairman of the Board David Lisonbee: “We are proud to participate in this kind of educational outreach. It’s important for the future success of 4Life, and our industry at large.”
4Life's leading group of doctors, scientists, and researchers continue to advance immune system science with innovations in product formulation, production standards, delivery methods, and more. 4Life has offices on five continents to serve a global network of independent distributors through science, success, and service.
4Life has offices on five continents to serve a global network of independent distributors through science, success, and service.
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