Topmodel Tyra Banks Launches Her Own Direct Selling Cosmetics Company
Tyra Banks, is an American television personality, producer, author, actress, and former top model. She graduated from Harvard Business School’s three-year Owner/President Management Program.
Tyra first became famous as a model, appearing twice on the cover of the Sports Illustrated Swimsuit Issue and working for Victoria's Secret as one of their original Angels.
Banks is the creator and host of the UPN/The CW reality television show America's Next Top Model, co-creator of True Beauty, and was the host of her own talk show, The Tyra Banks Show.
Banks is one of four African Americans and seven women to have repeatedly ranked among the world's most influential people by Time magazine.
Introducing her latest with a flashy video, rife with a jumble of made-up words and humblebrag hyperboles, Tyra heralds her new line as the future of beauty.
Part of Tyra’s cosmetics company is based on a model of direct selling. Representatives, which the model calls “beautytainers,” throw parties or set up online shops where they can sell Tyra-branded products to other people.
Tyra Banks according to her website:
You can be one of the first Beautytainers by completing 7 easy questions. After that, be on the lookout for emails from me that keep you up-to-date on our progress to disrupt the direct selling experience by launching what I call CEOYou Selling, which will kick off in Spring 2015