Lyoness Develops Program To Help Small & Medium Sized Businesses

Hubert Friedl,Lyoness,CEO


As part of its loyalty program for loyalty merchants, Lyoness increasingly focuses on the area of SME. With the Lyoness Solution Pack SME partners receive marketing solutions which are reserved otherwise to large companies: Efficient tools to gain new customers and retain loyal customers. “This way, also SMEs can implement a professional and personal customer management and, thus, achieve a sustained profit increase“, says Harald Koch, Member of the Board Lyoness Group AG.

Lyoness Solution Pack

The SME service package’s basis is a tablet with a specifically developed app providing a variety of functions for customer binding. A set of customer cards branded with the respective company logo allows Lyoness members to use all Lyoness benefits at all loyalty merchants. In addition, SMEs are provided different modules for their professional new and regular customer management: With the CRM system (Customer Relationship Management) by Salesforce – the worldwide leading provider for CRM solutions – amongst others, newsletters can be sent to selected loyal customers and customer satisfaction surveys can be implemented.

Furthermore, market- and customer-specific statistics and sectoral comparisons can be collected so as to use the data for target group optimized marketing strategies and decisions. Besides all this, SMEs can advertise online sales campaigns and will shortly be able to offer target group specific individualized online vouchers – for new and loyal customers as well as for Lyoness members and non-members.

About Lyoness

The Lyoness group divides its three business areas into two brands: The Lyoness brand encompasses the shopping community and the loyalty program. Their target groups are consumers who want to save money by shopping with Lyoness (Cashback) and loyalty merchants who want to use an international multi-sector loyalty program.

The Lyconet brand encompasses all network marketing activities of the Lyoness Group. Its target groups are self-employed people and companies. The Lyoness group is currently active in 46 countries on all continents. Over 4 million members enjoy the Lyoness benefits at over 40,000 loyalty merchants around the world.

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