In what is a significant milestone for the company, Morinda has been awarded a direct selling license by China's Ministry of Commerce (MOFCOM). Since China lifted its ban on direct selling in 2005, only 48 direct selling licenses have been awarded, while thousands of companies continue to petition for a license.
Due to the limited number of licenses allowed by the Chinese government and the tremendous opportunity to participate in this growing market of entrepreneurs, these licenses have become very valuable over the years and we are thrilled to have received one, said president of Morinda, John Wadsworth.
The direct selling license is a national approval given by China's MOFCOM to Morinda for conducting direct selling operations in China. The approval allows Morinda's subsidiary in China, Tahitian Noni Beverages (China) Limited, to add direct selling to the scope of its business license.
We've spent several years and a lot of effort pursuing this license, Wadsworth said.
This is an expression of our commitment to the future of Morinda.
Initially, Morinda may conduct direct selling in the major city of Chongqing, home to over 32 million people, and then will expand to other regions as permits are obtained.
Morinda currently has offices in nine major metropolitan areas throughout the country, including Shanghai and Beijing. Morinda has built its own GMP (Good Manufacturing Practice) plant in Chongqing, which has been in operation since July 2014.
With this government authorization, the world's trust and confidence in Morinda will continue to increase, Wadsworth said. Being granted this license is a great victory for Morinda and its future, as Morinda is now set to experience unprecedented growth.
Founded in 1996, Morinda is a global, research-driven company with a mission to use the power of nature to help people live healthier, longer lives. Cutting-edge technology and extensive research have allowed Morinda to develop an innovative TruAge product line, as well as other natural wellness products that reflect its passion to help people live younger, longer.
Morinda is headquartered in Provo, Utah, USA and has a presence in more than 70 countries worldwide. Learn more at www.morinda.com.
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