Youngevity Acquires Jewelry Company Mialisia
Direct-selling conglomerate Youngevity Essential Life Sciences announced Thursday that it completed the acquisition of the business of Mialisia, a direct-sales jewelry company that specializes in interchangeable jewelry.
As reported by Youngevity, the company's distributors and customers will have access to the VersaStyle line of Mialisia's jewelry. Mialisia distributors and customers will gain access to more than 1,000 products offered by Youngevity, including nutritional supplements, sports and energy drinks, health and wellness-related services, weight management and lifestyle products, gourmet coffee, packaged foods, skincare, cosmetics, scrap books, memory books, apparel and accessories.
The transaction amount was not disclosed.
We proudly welcome Mialisia to our Youngevity family as we provide our growing network of women distributors and customers with an innovative line of versatile customizable jewelry, said Steve Wallach, CEO of Youngevity.
He described Mialisia as a company that is empowering women and changing the way women wear jewelry.
We believe the Mialisia jewelry line integrates very well with Youngevity's MK Collaborative business as well as our makeup and skin care products, Wallach added.
Fashion designer Marisa Kenson, who helped create the MK Collaborative for Youngevity, said she is thrilled to see Youngevity leveraging its investment.