The Fédération de la Vente Directe (FVD) and the University Paris-Est Créteil Val de Marne (UPEC) will launch the first European academic degree dedicated to direct selling in September 2015. The three year bachelor degree is titled “Marketing and Management in Direct Selling”.
The program will be taught by university lecturers and professors from UPEC as well as direct selling executives who are members of the FVD. The students will have solid professional training in direct selling and will prepare them to work in marketing or sales departments of direct selling companies.
Chairman Philippe Jacquelinet and General Secretary Jacques Cosnefroy are very proud about the creation of this academic degree which took two years of work.
“This is a major step for industry recognition by the public institutions in France as well as in Europe. We would like to thank the WFDSA for its ongoing support and its help in this framework”.
The Fédération de la Vente Directe (FVD) is the Direct Selling Association of France with the purpose of promoting the business of direct sales at the national level in every region in France. The FVD is headquartered in Paris. Further information is available at https://www.fvd.fr