MusclePharm To Launch Direct Selling For 40+ Demographic
MusclePharm Corporation, a performance-lifestyle sports nutrition company announced that fitness and bodybuilding pioneer Bill Phillips is joining MusclePharm as Strategic Advisor and Chief Editor of Content.
Mr. Phillips is one of the most credible voices in the world on fitness and brings with him three decades of experience and knowledge in the nutritional and supplement field and a proven leader in science-based products. As a part of his scope, Mr. Phillips will also develop with MusclePharm a direct selling model aimed at the over 40 demographic — a segment that the Company has not yet had a significant penetration in. This is expected to be launched by early 2016.
MusclePharm has set the standard in the industry with its commitment to the science and quality of its products. With Mr. Phillips as chief editor of content, he will help position the Company as a thought leader through an educational and motivational platform making fitness more accessible to everyone. This will allow the Company to better empower the prospective customer and convert them into a customer, expanding our base. As a part of his educational platform, he will work closely with the Company and MP's Sports Science Institute (MPSSI) providing educational content on all of its multi-media platforms.
I am honored and excited to join the MusclePharm Team for two primary reasons; first, I believe in their vision, and next, because of my previous experience as the CEO of EAS, I am confident I can offer key insight that will help MusclePharm reach its incredible potential, said Bill Phillips, author of New York Times best seller Body-for-LIFE which has sold over six million copies worldwide.
In addition, Mr. Phillips will be Strategic Advisor to the CEO and the Executive Team. With his proven experience, he will provide advice and counsel as the company continues on its growth trajectory and is now entering its next stage of growth.
Bill Phillips is one of the most credible voices in fitness coupled with his expertise in the science-based nutritional products business, he will be an asset to the company as we move to our next stage of growth, said Brad Pyatt, founder and CEO of MusclePharm. When I first founded MusclePharm, I viewed Bill Phillips as a mentor on how to build a company committed to helping people live healthier lives through science-based, quality products. I am looking forward to working with Bill as we expand to new customers who are looking to transform their lives.
About Bill Phillips
Bill Phillips is one of the major pioneers of the bodybuilding and fitness industry and the true godfather of modern sports supplementation, as we know it today. Mr. Phillips is the author of Body-for-LIFE which has sold over 6 million copies worldwide, and spent more than five years on the New York Times Best Sellers List.