Nutritional High International Inc. announced the introduction of a hemp based Cannabidiol (CBD) infused line of products which will be distributed using the multi-level marketing method, in addition to online and retail sales.
Nutritional High's CBD products will consist of chocolate, chews and hard candies infused with oil extracted from the hemp plant containing high levels of CBD content but no active levels of THC. To affect the launch of the CBD product line in a cost-effective and timely manner, the Company will utilize a turnkey contract manufacturer who will produce products based on the Company's formulations and in this regard is testing products with an award winning chocolate manufacturer.
The Company has also secured several reliable sources of hemp oil for its products. Nutritional High will apply the oil extraction and infusion expertise it has built for the THC-based products with respect to the CBD Product Line, which also involves processing of cannabinoid compounds. Given these synergies, management expects to launch its initial CBD products this fall. More detail will be released as the roll-out timing is finalized.
Since the contemplated products contain less than 0.3% THC, they can be distributed through conventional distribution means which can appeal to new groups of consumers across the United States. The Company is pursuing several distribution strategies in this regard, which include online (through networks of retail web-sites), retail (dispensaries where the THC products are sold, head shops, vitamin stores and independent grocers via direct sales and distributors) and multi-level marketing.
David Posner, CEO of Nutritional High commented – Our CBD products will mirror the THC brands which we're working to launch in Colorado and other states, and will allow us to generate near term revenue and build our brands as we advance our efforts in Colorado. The CBD line of products will allow us to demonstrate that we can deliver quality and consistently dosed products and begin to create brand profile and loyalty. At the same time, our efforts to build out the facility in Pueblo, Colorado, are on schedule and we look forward to working with Palo Verde to launch THC products in the near future.
About Nutritional High International Inc.
Nutritional High is primarily focused on developing, acquiring and designing products and brands in the marijuana-infused edible products and oil extracts sectors for medical and adult recreational use. The Company works exclusively in U.S. states where such activity is permitted and regulated by state law, through entities which hold a valid license to produce marijuana-infused edible products and to distribute, and dispense marijuana products.