TV Star JC De Vera Launched As Boardwalk’s Face

JC de Vera Boardwalk


Boardwalk, a Philippines based leading lifestyle and direct-selling brand, launched Television star JC De Vera as their newest celebrity endorser. He will be the face of its Hunk and Outerwear Collections.

Considered “one of the hottest leading men today”, JC, according to Bernardo Madera, Boardwalk’s President, will surely amp up the brand.

In expanding its roster of celebrity endorsers, Boardwalk has tapped the TV and film actor because with his simple yet sleek style, he best represents the Hunk and Outerwear Collections.

The Hunk Collection carries an assortment of graphic tees, polo shirts, shorts, and pants. The Outerwear Collection on the other hand, is Boardwalk’s line of jackets, cardigans, hoodies, and vests for men. With these, De Vera says you can create casual to smart casual looks depending on the occasion. The idea is to look stylish without going overboard

“In today’s fluid and creative world, working, playing, and socializing often happen at the same time – or they can certainly segue from one to the other,” explains Nasia Cammayo, Product Design & Development lead for Boardwalk.

“This fast-paced world can present challenges for the modern man who juggles his many activities. What Boardwalk has done is create pieces that guys can choose from, mix and match according to their moods and occasion; and instantly transform them from a regular guy to a leading man, just like JC,” she adds.

Boardwalk Business Ventures, Inc. advocates social entrepreneurship and has empowered a community of business dealers with sustainable livelihood in the fashion and direct-selling industry. It has continuously provided opportunities to aspiring business owners, young entrepreneurs, models and up-and-coming fashion designers to establish themselves locally and internationally. Since its inception in 1991, Boardwalk has helped over a million Personal Shoppers with a sustainable business, creating positive social change and helping reduce poverty in the country.



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