German Direct Sales Company LR Group has appointed Dr. Thomas Stoffmehl as CEO of LR Health and Beauty effective September 2015. Dr. Stoffmehl, 44 is the former CEO of bofrost*, Europe’s largest direct seller of frozen food and ice creams.
The advisory board of LR Health & Beauty Systems GmbH (LR), one of the leading suppliers of premium health and beauty products in direct sales has introduced an ambitious, international growth strategy two years ago. This includes application of the LR promise More quality for your life along the subjects of brand development, innovation leadership, increased standardisation of the business model, digitalisation as well as strengthening the company's global presence.
Against the background of the ambitious strategic and operational challenges, the Advisory Board of LR Group decided to further reinforce the Management Board with the appointment of Dr. Thomas Stoffmehl. Dr. Stoffmehl brings his long-standing experience in direct sales as well as know-how in the management of an international company with a turnover of more than one billion Euros. In his future role, Dr. Stoffmehl will be responsible for the areas of Human Resources and Public Relations as well as the overall coordination.
Former CEO, Dr. Jens M. Abend, transferred from Operational Management to the Advisory Board of the LR Group late last year. Since then, the company has ben led jointly by General Managers Patrick Sostmann, Tilo Plöger, Dr. Andreas Laabs and Thomas Heursen.