CVSL Responds To Longaberger Dispute

CVSL, Chairman, president and CEO John Rochon Jr


CVSL Inc. and its direct-selling subsidiaries, The Longaberger Company and Agel Enterprises, filed a motion in Franklin County Common Pleas Court to dismiss Tami Longaberger's lawsuit seeking repayment of $1 million in loans.

CVSL alleges in its Monday filing that all of Tami Longaberger's claims fall within the scope of the arbitration provision in the employment agreement between CVSL and Tami Longaberger, so the loan repayment issue should be settled in binding arbitration.

In addition, CVSL alleges Tami Longaberger's actions during her employment damaged the companies far in excess of the amount she seeks.

In fact, CVSL and TLC have responded to plaintiff's arbitration demand with multiple counterclaims directed to the seriously damaging actions plaintiff took while employed with them, including breach of fiduciary duty, fraud, negligence, conversion, misappropriation of company funds, civil theft, breach of contract, and misappropriation of trade secrets, CVSL states in its motion.

Tami Longaberger, the former Longaberger CEO who earlier this year left the company her father founded, sued CVSL and the two subsidiaries on Aug. 12, seeking repayment of three loans she made to the financially-strapped companies last year. The loans were due to be repaid in June and July, she alleged.

Tami Longaberger filed an arbitration demand the same day as she filed the lawsuit, CVSL states. The loan repayment issue is only part of the disputes to be resolved in arbitration, CVSL states.

The parties thus agreed that any dispute arising out of plaintiff's employment relationship with CVSL, TLC or their subsidiaries would be settled via arbitration, CVSL argues.

Tami Longaberger, who now lives in New York, stated in April 28 and May 29 resignation letters that CVSL cut her salary by $600,000, reduced her responsibilities, gave another executive authority over her and caused Longaberger to fail to pay taxes to several states, forcing some to seek payment from her personally.

CVSL stated on June 1 it had terminated Tami Longaberger on May 27 because she had an inappropriate personal relationship with a subordinate Longaberger executive, refused to work with the sales field and rarely showed up at the Newark corporate office.

Tami Longaberger joined her father's company in 1984, became president in 1994 and led the basket-maker since her father died in 1999. It was a $1 billion business in 2000, when it employed more than 8,200 people.

John Rochon Jr., vice chairman of CVSL, took over as Longaberger chairman, president and CEO, following Tami Longaberger's departure.

About The Longaberger Company

The Longaberger Company is America’s premier maker of handcrafted baskets and offers other home and lifestyle products, including pottery, wrought iron and fabric accessories. The company is based in Newark, Ohio, and there are thousands of independent Home Consultants located in all U.S. states who sell Longaberger products directly to customers.

The Longaberger Company is part of CVSL, a growing federation of direct-to-consumer companies. Within CVSL, each company retains its own separate brand identity, sales force and compensation plan.

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