Jusuru Health Product Wins Editor’s Choice Award

Asma Ishaq Jusuru


Informa Exhibitions has named Liquid BioCell™ Life by Jusuru International as the winner of the 2015 SupplySide CPG Editor's Choice Award in the joint health category.

One 2015 consumer packaged goods (CPG) product was selected by the SupplySide editorial team for achievements in innovation and market impact in the joint health supplement category. Liquid BioCell™ Life was named as the winner for the Editor's Choice Award for having the best joint health nutritional supplement. Primary consideration for the award was given for unique formulation based upon research results, proof of high quality, certifications, branded ingredients, delivery innovation, and transparency in the supply chain. Liquid BioCell™ met the judging committee's high standards according to these areas of product evaluation.

The announcement was made at SupplySide West 2015 during the SupplySide CPG Editor's Choice Awards Presentations, October 7th at the Mandalay Bay Resort in Las Vegas, Nevada.

We are thrilled to be the winner of the CPG Editor's Choice Award. Our company and all of its representatives are proud that the organization that drives product development for the global nutritional supplement industry has validated Liquid BioCell™ Life for its innovation, clinical trials, efficacy, uniqueness, and significance among all joint health supplements, stated Asma Ishaq, President of Jusuru International.

Jusuru International was launched in 2010 with Liquid BioCell™ Life as its flagship product which is formulated with a patented, highly-bioavailable liquid collagen and hyaluronic acid matrix, resveratrol, and 13 antioxidant phytonutrient fruits. Backed by multiple clinical trials, Liquid BioCell™ Life improves joint mobility and lubrication, reduces discomfort, and promotes healthy cartilage and connective tissue. It was also clinically shown to reduce wrinkles from the inside-out without cosmetic injections, decrease dryness without the use of topical moisturizers, and reduce the enzyme that can make skin age.

For nearly 20 years, SupplySide has helped dietary supplement, food, beverage, animal nutrition, personal care and cosmetic professionals find information to explore, discover, innovate and market their next best-selling product.

This year's Editor's Choice Awards judging saw the team narrow down the field from hundreds of products to only five on the short list in each category, said Heather Granato, vice president, content, in Informa's Health & Nutrition Network. The winning items stood out for bringing a combination of factors, from taste and delivery method to innovation in ingredients and cutting-edge science. They truly represent category leaders and set a high bar for next year's program.

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