ViSalus Founders Highlight A Year Of Bold Moves

Blake Mallen, ViSalus, CMO


Vitality 2015: The International Vi Community Comes Together to Celebrate Life, Health, and Prosperity in Kansas City, MO, October 23-24

Vitality 2015, ViSalus’ biggest event of the year brings together thousands of Vi Promoters from 15 countries around the world to recognize another year of life-changing transformations. This year’s event will take place October 23-24th at the Kansas City Convention Center in Kansas City, MO. Those in attendance will cheer on new Challenge Champions, new Vi success stories, and welcome hundreds of new shareholders who have earned equity in the Founders Equity Incentive Plan.

“There is perhaps no other asset more valuable in my opinion than equity,” said Ryan Blair, ViSalus Co-Founder, President and CEO. “After we bought back the company, we put the Founders Equity Incentive Plan on the table for those loyal Promoters who step up to join the foundation for our next wave of success.”

ViSalus brings exciting news to Vitality, as Promoters will get an exclusive first look at Vi’s newest innovations in furthering its commitment to provide wholesome meals, drinks and on-the-go snacks to the world.

“We wouldn’t be an industry leader if we didn’t raise the bar,” said Blair. “Vitality is an all-encompassing event where our Promoters from all over the world celebrate who we are, what we’ve done, how we achieved it and, of course, where we are going next.”

Blake Mallen, Co-Founder and Chief Sales and Marketing Officer, will present sales and marketing strategies that utilize the latest tools and technology and outline his plan for community engagement for the unveiling of Vi’s newest innovations and product.

This year’s Vitality will include another major product launch for ViSalus and will give Customers and Promoters more exciting new products to add to the menu of options to support healthier eating habits throughout the day. Hints of these new products are being revealed through a social media scavenger hunt on Vi’s social media accounts. Find out more by searching the hashtag #ViFoundIt and #Vitality as well as following the Vi-Community on Facebook (, Instagram and Twitter (@ViSalus).

Vi Co-Founders made a bold “all-in” buyout one year ago and will share the long-term advantages of their commitment during Vitality. Nick Sarnicola, Co-Founder and Global Ambassador, will highlight international leadership and share the building blocks for entrepreneurial success.

Guests will also hear author and renowned speaker, Don Yaeger, address leadership strategy, watch Challenge Champions and Vi Models crowned live on stage, get educated by the Scientific Advisory Board, be inspired by incredible Challenge transformation stories, cheer on Vi’s newest leaders, and more while connecting with fellow Promoters from across the globe.

Vitality 2015 marks a major milestone in Vi’s global mission to make the world a healthier place. In 2005, Vi Co-Founders started with a simple mission and have gone on to construct one of the most successful worldwide networks of Promoters and Customers aimed at making healthy living attainable, sustainable and suitable for all.

Since inception, Vi has expanded beyond the United States, Canada, and Jamaica into 12 European countries, and will announce where it plans to go to next at Vitality. In the past year, Vi Bites® launched with four nutritious varieties of smart snacking options, NEON Energy Drink® has achieved over 4 million dollars in sales since debuting in April of this year. NEON Energy Drink has also attracted celebrity enthusiasts such as Chris Brown, Christina Milian, Terrence J, Jason Alexander and French Montana.

“I’m proud of what we’ve accomplished in the last ten years as a company and a community, but I get even more excited about the incredible strides we have made in just the last year since my Co-Founders and I bought back the company,” said Mallen.

“From the expansion of our international footprint, to our fastest-selling product launch in company history, we are just getting started. And Vitality is the place to see what’s next, and see it first.”

About ViSalus

ViSalus is a healthy lifestyle company committed to transforming life, health and prosperity around the world by creating meaningful connections, supporting physical transformations, and promoting entrepreneurial freedom. Through its flagship program, The Challenge, ViSalus has developed a leading platform for achieving weight-loss, health and fitness results. With NEON Energy Drink®, Vi is quickly revolutionizing the booming energy drink market with a top-shelf option that fits into Vi’s healthy lifestyle.

Founded in 2005, ViSalus develops innovative weight-management products, functional foods, energy drinks and nutritional supplements that it markets and sells direct-to-consumers through an international sales force of independent Promoters. ViSalus offers its products in North America under the ViSalus® brand and in Europe under the Vi brand. ViSalus is headquartered in Troy, Michigan, with offices in Los Angeles and throughout Europe. For more information about ViSalus, please visit and follow the Vi-Community on Facebook (, Instagram and Twitter (@ViSalus).

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