Silpada Introduces Customer Loyalty Program

Kelsey Perry Ryane Delka Silpada


Family-owned direct sales company Silpada announces the launch of its new loyalty program, the Silpada Style Card, designed to offer customers an exclusive membership-based shopping experience. Beginning today, any customer can pay a special introductory offer of $49 a year (regularly $69) to get daily discounts on Silpada's jewelry and accessories, free shipping on every order, personalized communication and other insider exclusives.

Our customer base has grown organically over the past two decades, and fostering that loyalty is important to us, said Ryane Delka, Co-Chief Executive Officer of Silpada. But today's customer shops and engages with brands very differently than she did 20 years ago. Connecting with the customer on a genuine level, whether at a home party or online, is vital in reaching a new demographic. The Style Card is the first step in creating that connection—something we will continue to build on in 2016.

Initial membership benefits of the Silpada Style Card include:

  • 15 percent off all regularly priced items
  • Free shipping on every order
  • Insider exclusives
  • A special birthday month offer
  • A free welcome gift

Our goal with the Style Card is to personalize our customer's experience and encourage a deeper relationship with her, said Kelsey Perry, Co-Chief Executive Officer. This program, and our customer-first mentality, is unique in the direct selling industry and we're excited to be on the leading edge. Over the years, our Representatives have developed loyal customers of their own, and now they can leverage the Style Card to make it even easier.

About Silpada

Founded nearly 20 years ago, Silpada prides itself on being an early pioneer in the direct selling industry and is currently led by second-generation leaders, Kelsey Perry and Ryane Delka. The duo is bridging the gap between millennials and boomers by expanding Silpada into a family of brands, refreshing the home-party model and redefining today's working woman. The Silpada collection ranges in price from $16-$329 (with more than 140 pieces under $50), and can be purchased online at or through the 25,000+ representatives who sell Silpada across North America.  


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