Viridian Energy Launches In Texas

Michael J. Fallquist Viridian


Viridian Energy, a leading provider of affordable, responsible energy, today announced its official launch into Texas, the nation’s largest deregulated energy market. Viridian’s entrance into the “Lone Star State” brings affordable, green energy to 27 million potential customers across the region, and represents the most recent expansion in the company’s rapid growth and development across the United States.

“Viridian’s expansion into Texas is a direct result of a growing demand for responsible energy choices in the state,” said Michael Fallquist, founder and CEO of Viridian Energy. “Texas accounts for an eighth of America's overall energy consumption, and we’re excited to further our company’s sustainability mission by offering consumers one more way to stretch their energy budgets while helping the environment.

To commemorate the official launch into the Texas market, Viridian Energy volunteers worked with the Trinity River Corridor Project, the largest and most complex public works and urban development project undertaken by the City of Dallas. At the company’s first Texas sustainability event, corporate volunteers as well as Viridian Independent Associates contributed over 150 volunteer hours to remove a total of 2,050 pounds of invasive plants, trash and debris from the Dallas Floodway along Cedar Creek and the Santé Fe Trestle Trail.

“Thank you for mobilizing your volunteers and coming out to the Trinity River Corridor,” said Sarah Standifer, Director Trinity Watershed Management. “As we work to showcase the Trinity, corporate support is vital to the success of this area; and Viridian’s commitment to environmental stewardship is key to our ongoing efforts to enhance the existing natural environment.”

With Viridian, Texas consumers have the power to choose from two budget-conscious, green energy rate plans: Viridian’s 3DOM Fixed™, providing instant price certainty and a loyalty rebate equal to 5% of usage over a three-year term, and minus-5™, a rate plan that provides affordable, responsible energy at 5% below the norm, making minus-5 an easy way for customers to make an above-average energy choice with a below-the-norm price. With both plans, customers receive the same responsible energy Viridian is known for: electricity that's more than 50 percent renewable. In addition, Viridian’s newest customers in Texas can also choose to take responsible energy one step farther with the addition of goGREENER.™ When a customer purchases goGREENER, Viridian buys Renewable Energy Certificates that help that customer avoid an additional 9,121 pounds of carbon emissions each year.

“Our expansion into Texas is a game-changer for our customers, Independent Associates and the planet,” said Cami Boehme, Chief Strategy Officer, Viridian Energy. “Viridian is thrilled to bring Texans infinitely more opportunity: the opportunity to make a better energy choice, the opportunity to help others, the opportunity to sustain a thriving business. We look forward to empowering our newest neighbors in Texas to do well by doing good.”

In addition to a range of responsible energy options, Viridian also offers eco-minded entrepreneurs a powerful opportunity to generate sustainable income. As an Independent Viridian Associate, individuals can build a simple and rewarding business just by helping friends, family members and neighbors choose affordable responsible energy.

Since 2009, Viridian customers have helped avoid more than 5 billion pounds of climate-changing CO2 from being released into the atmosphere through the use of the company’s responsible energy products.

About Viridian Energy

Founded with the vision of empowering consumers to be part of a significant, collective environmental impact by choosing Viridian as their energy provider, this socially responsible company connects with customers through a vibrant network of Independent Viridian Associates. Committed to sustainability, community action and global initiatives, Viridian Energy offers affordable electricity that is more than 50% renewable, natural gas with carbon offsets to mitigate usage and residential solar power to a range of customers in 19 markets throughout the U.S. Viridian Energy is part of the Crius Energy (TSX:KWH.UN) family of best-in-class energy brands which also includes: TriEagle Energy, Comcast Energy Rewards, Cincinnati Bell Energy, FairPoint Energy, Public Power and Citra Solar.


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