Lyoness Establishes New Sports Cooperation In Europe
The Slovakian multiple ice hockey champion HC SLOVAN Bratislava and the Czech first division football club SK Slavia Praha are the new partners of the international shopping community Lyoness. The Cash back Programs agreed upon with both clubs offer participants attractive shopping benefits with thousands of loyalty merchants worldwide.
In the course of two press conferences on 15th and 16th December 2015 in Bratislava and Prague the joint Cashback Program was presented to the public in detail. “The model for this cooperation is the successful cooperation with SK Rapid Wien and the Österreichischer Golf-Verband (Austrian Golf Association)”, explains Silvia Kelemen Weihs, Head of Public Relations at Lyoness.
“We offer our partners a strong loyalty program from which both, the clubs and their members and fans can benefit.” One card, many benefits.
The central aspect of the cooperation with HC SLOVAN Bratislava and SK Slavia Praha is a joint loyalty card in each club’s own design. Card owners receive up to 5% Cash back and Shopping Points for every purchase with more than 50,000 Lyoness loyalty merchants worldwide.
“In Slovakia and in the Czech Republic there are companies such as Takko, OMV, Kika, as well as numerous pubs, bars and restaurants where you can use the Cashback Cards of both clubs and save money”, explains Mario Slivka, Managing Director of Lyoness in Slovakia and the Czech Republic.
Not only can the fans of HC SLOVAN Bratislava and SK Slavia Praha enjoy the Lyoness shopping benefits, but they also support the prospective players of their clubs with their purchases: Up to one per cent of the value of the purchases made is used to support new talents in their club. The launch of the two Cashback Programs is scheduled for spring 2016.
Members and fans can decide on the design of the clubs’ own Cashback Cards. They can vote for one of six designs for the HC SLOVAN Cashback Card by 10th January 2016 and at the same time pre-order the card. Those who are quick enough to register and participate in the voting in this period of time will have the opportunity to win 5 x 2 tickets for the upcoming games of HC SLOVAN Bratislava. The start of the voting for the SK Slavia Cashback Card will be announced in the upcoming weeks.
The Lyoness group divides its three business areas into two brands: The Lyoness brand encompasses the shopping community and the loyalty program. Their target groups are consumers who want to save money by shopping with Lyoness (Cashback) and loyalty merchants who want to use an international multi-sector loyalty program. The Lyconet brand encompasses all network marketing activities of the Lyoness Group. Its target groups are self-employed people and companies. The Lyoness group is currently active in 46 countries on all continents. 5 million members enjoy the Lyoness benefits at over 50,000 loyalty merchants around the world. More at www.lyoness.com
About HC SLOVAN Bratislava
HC SLOVAN Bratislava is one of the country’s oldest and most successful ice hockey clubs and is known to ice hockey fans even far beyond the Slovakian borders. The club plays in the prestigious Kontinental Hockey League (KHL) and has already won eight titles since Slovakia became independent in 1993.
About SK Slavia Praha
SK Slavia Praha was founded in 1896 by a group of sport-loving students and is nowadays among the most popular clubs in the Czech Republic. Since the introduction of the highest division in Czech football in 1993, the team has come in second eight times and on three occasions SK Slavia Praha became Czech champion.
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