Dr. William Setzer Joins The Zija Product Advisory Council

Zija International, Dr. William Setzer, Product Advisory Council


Zija International is thrilled to announce that Dr. William Setzer as the latest specialist to join the Zija Product Advisory Council.

Dr. Setzer received a B.S. degree in Chemistry from Harvey Mudd College, Claremont, California, in 1973, and a Ph.D. in Organic Chemistry from the University of Arizona, Tucson, in 1981 under the direction of Professor Richard S. Glass.

He was a Postdoctoral Associate in the laboratory of Wesley G. Bentrude at the University of Utah, Salt Lake City, and an Alexander von Humboldt Research Fellow, Universität Erlangen-Nürnberg, with Professor Dr. Paul von Ragué Schleyer.

Will started his academic career at the University of Alabama in Huntsville as Assistant Professor of Organic Chemistry in 1985. He is currently a Professor and Chair of the Chemistry Department. Although he has always had a casual interest in plants, ethnobotany and herbal medicines, Will’s research in natural products started in 1990 after a trip to the Monteverde Cloud Forest Preserve in Costa Rica.

In addition to Costa Rica, Will’s bioprospecting trips have taken him and his students to north Queensland, Australia, and the Bahamas, and he has formed several fruitful collaborations with groups in Nigeria, Zimbabwe, Cuba, the Middle East and South Africa. His research interests are in natural products drug discovery, essential oils, chemical ecology, and molecular modeling.

He has received over a dozen honors and awards for his work and has professional affiliations with over 15 notable organizations including: The American Chemistry Society, American Association for the Advancement of Science, Phytochemical Society of North America, Association for Tropical Biology, International Society of Chemical Ecology and many more. He has collaborated, created, and presented over 375 specialized lectures and demonstrations.

The Zija Product Advisory Council is a team of experienced and expert professionals that work to help maintain the highest quality sourcing, validation and delivery practices for Zija’s high-caliber products. Because the company continues to grow at a rapid rate, Zija decided to create a team dedicated to this priority so we can continue to confidently ensure that all of our customers and Distributors consume only products that have been produced at first-rate farms and facilities.

The Zija Product Advisory Council now consists of seven individuals who are highly specialized in their fields and have years of distinguished experience. Other members include: Dr. Joshua Plant, Pierre Franchomme, Dr. Doug Nelson, Karen Jensen, Dr. Monica Marcu, Dr. Daniel Pénoël, and Dr. Aimon Kopera.


Zija International, a privately-held and privately-funded business founded by Kenneth E. Brailsford and led by Ryan Palmer, develops natural health, wellness, and beauty products. The company operates in more than 50 countries worldwide, pioneering the #NaturalHealthRevolution to help individuals achieve Life Unlimited.

Zija has seen consistent growth every year since it was founded over 9 years ago and has received several awards, including and being named the Fastest-Growing Company in Utah by Utah Business Magazine. It has also been recognized on fastest-growing and top-revenue lists by Inc. Magazine, Direct Selling News and Utah Valley Magazine, and has received industry-specific MarComm, American Business (Stevies), and Davey Awards.

With corporate offices located in Lehi and more than 4 million sq. ft. of state-of-the-art warehouse, shipping and manufacturing facilities located in Utah, United States, Zija International employs more than 200 individuals and has the capacity to grow to more than two billion dollars in annual sales.


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