Nerium Achieves $1 Billion In Cumulative Sales
This September, Dallas-based Nerium International will convene at the American Airlines Center once again to host its international conference Get Real Dallas 2016 and celebrate the burgeoning anti-aging company’s Fifth Anniversary milestone.
Nerium was founded on August 29, 2011, by veteran relationship marketing entrepreneur Jeff Olson.
Nerium has made an impact in the direct selling industry since the company opened its doors in Addison, Texas with a corporate team of 11 employees. Now with more than 400 employees, the company’s exponential growth over a short five-year period is attributed to Olson’s strategic development of science-based products, attracting a highly motivated sales organization and hand-picking his extraordinary leadership team, positioning Nerium as a phenomenon in the competitive health and beauty industry.
Beginning with the launch of one proprietary skincare product in its first year, revenues rose to an astounding $207 million in 2013 and continued on an unprecedented upward trajectory showing more than 148 percent growth in 2015, and today generating $1 billion in cumulative sales after just four years.
Get Real Dallas 2016 runs from Sept. 8 to 10, as Nerium Independent Brand Partners from across the U.S., Canada, Mexico, South Korea and Japan come together to join the company’s leadership team and revel with peers under one roof to seize Nerium’s vision: The Future is Now! Independent Brand Partners who represent Nerium’s age-defying skin care line and nutritional supplements will experience three inspiring days of back-to-back presentations, from intensive product training to scientific education, personal development to motivational coaching, sales recognition ceremonies to the exciting “white party” finale where everyone celebrates wearing white attire.
“Our three-day conference in Dallas represents one of the largest events in North Texas based on attendance, economic impact and hotel room nights,” said CMO Amber Olson Rourke.
Many of Nerium’s Brand Partners and guests will stay at the Dallas Omni Hotel with conference sessions held in the American Airlines Center. Last year’s Get Real Dallas event generated $10.4 million in direct spending for total business sales of $18.5 million, supporting 108 full time equivalent jobs in 2015.
While the conference is known for recognizing and motivating its Independent Brand Partners, it also serves as a philanthropic springboard to expand the Nerium Ripple Foundation in support of Big Brothers Big Sisters of America.
“Nerium is proud to be the leading national sponsor of BBBS and our Brand Partners love to generously support its youth programs with their financial contributions. “We have raised more than $3 million dollars for our Nerium Ripple initiatives over the past five years and Nerium International conference events are a big part of our overall fundraising efforts. Our goal is to raise $175,000 at this event,” said CMO Amber Olson Rourke.
BBBS is the U.S. philanthropic initiative, while Nerium also supports the mission of World Vision in select countries where business is conducted. The Nerium culture is rooted in a philosophy of loving, caring and sharing – a positive philosophy planted in the corporate culture by Founder and Chief Executive Officer Jeff Olson. “The DNA of our Nerium culture is about fostering positive attitudes and actions. We love to give back to the community and mentor young people to grow and reach their potential. Nerium is wholeheartedly committed to serving the mission of both Big Brothers Big Sisters and World Vision,” said Olson.
Nerium’s Get Real Dallas 2016 conference and Fifth Anniversary celebration promises to be the most motivating and educational event ever for our Brand Partners. “Get Real Dallas 2016 is the culmination of thousands of people working together as a team toward a shared vision. It’s about fostering entrepreneurship, personal growth and professional development in an atmosphere of high energy and winning positivity,” said Olson.
About Nerium International
Based in Addison, TX, Nerium International is a global relationship marketing company with Age-Defying products created in cutting-edge research and science. Founded in 2011, Nerium has shattered industry records for sales while developing a strong customer base in North America, Latin America and Asia-Pacific markets.
This unprecedented success has allowed Nerium to generate $1 billion in cumulative sales after just four years. Nerium was recognized for its historic growth by ranking No.1 on the 2015 Inc. 500 List of fastest-growing private US companies in consumer products and services and No. 12 in overall, as well as No. 38 on the 2016 Direct Selling News’ Global 100 List.
Led by an executive team with vast domestic and international experience, Nerium is committed to distributing an excellent product line based in real science and providing its Brand Partners with a life-changing and outstanding business opportunity through relationship marketing. For more information, please visit: www.nerium.com
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