Keep Collective – A Stella & Dot’s Sister Brand Achieves $85 Million In Sales
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Stella and Dot, an Inc. 500 Fastest-Growing Company, is a San Francisco based social selling company that creates flexible entrepreneurial opportunities for women.
In September 2014, Stella & Dot's founders launched Keep Collective, a brand that allows women to create their own personalized keepsake jewelry with ornaments.
They basically made charm bracelets–the beloved accessory of little girls everywhere–sophisticated enough for grown women to wear. As part of the company's mission to create entrepreneurial opportunities, the brand invites women to sell these products to make a commission.
In the first year alone, Keep drove nearly $50 million in sales, and this year, it has already brought in $85 million and is on target to make a total of $100 million in 2016.
Blythe Harris, the company's chief creative officer tells this translates to more than $25 million in commissions for sellers.
The brand has been successful by tapping into its existing customer and seller bases, and understanding that there was a place in the market for this kind of personalized jewelry at a reasonable price point.
About Stella and Dot
Stella and Dot, an Inc. 500 Fastest-Growing Company, is a San Francisco based social selling company that creates flexible entrepreneurial opportunities for women. Our boutique-style jewelry and accessories line is available exclusively through in-home Trunk Shows by Independent Stylists and online. Our one of a kind collections are designed by celebrated New York designers and featured in Gossip Girl, In Style and Lucky Magazine as well as on the wrists and necklines of today's hottest celebrities.
The Today Show, Wall Street Journal and The New York Times have praised Stella & Dot for our innovative social shopping concept which brings together the best of ecommerce, social media, personal service and passionate earning to create the ultimate home based business for today's modern woman. For more information please visit www.stelladot.com