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Jeff Olson, Nerium, CEO

Nerium International Opens Colombia

Nerium International, a leader in science-based, age-defying skincare products has officially opened for business in Colombia.

The company is proud to introduce its Age-Defying Day Cream Optimera™ Formula, Age-Defying Night Cream Optimera™ Formula, Firming Body Contour Cream Optimera™ Formula and Age-Defying Eye Serum to consumers across Colombia. The luxury skincare products contain innovative ingredients that fight the signs of aging.

We're excited about becoming a top global leader in the direct sales industry with our products and business opportunity as we bring our international footprint to Colombia and further our expansion throughout Latin America, said Nerium International Founder and Chief Executive Officer Jeff Olson.

Colombia is a thriving market for both the global anti-aging skincare segment and the direct selling industry. Our leadership team looks forward to offering our unique business model and revolutionary products to the Colombian market.

Nerium International's initially launched in 2011, and since then the direct selling powerhouse has achieved record-breaking sales and has earned several industry accolades, while providing business opportunities and building countless consumer fans throughout the U.S., Canada, Mexico, South Korea, Japan and Australia.

In addition to introducing first of kind, science-based products and groundbreaking business ventures to millions of new consumers across Colombia, Nerium International opened its first Brand Center in South America this month. The new office located at Avenida Carerra 15 No. 110-45 in Bogotá allows consumers to learn more about Nerium International's products and serves as a resource center for Nerium International's Independent Brand Partners who sell the products, training them with advanced relationship marketing tools and materials to help grow their personal businesses.

We decided to open our Nerium International Colombia Brand Center in Bogotá, a capital city exuding vitality and verve. This lively city is filled with colonial architecture and a high-style sophistication, making it the perfect location for our first Brand Center in South America, Olson said.

Adriana Sarmiento serves as General Manager of Colombia and oversees the Brand Center. Sarmiento also manages daily operations and new business development and serves as the liaison between Nerium International's global headquarters in Dallas, Texas, and the new Nerium International Colombia office. In addition to her two decades of proven commercial strategy, sales training and marketing experience in the direct selling industry, Adriana, a Bogotá native, has an extensive business development background in successfully shaping marketing leaders and sales teams within the international network marketing industry.

It is an honor to join the Nerium International family and introduce our extraordinary products and entrepreneurial opportunity to the people of Colombia, Adriana said. Nerium International is a company with a culture rooted in a philosophy of loving, caring and sharing, and I am very proud to be a part of this organization.

Nerium International's loving, caring, sharing philosophy is based on its mission of making people better. This mission is fulfilled by its executives, corporate employees and Independent Brand Partners across the globe through its Nerium Ripple Foundation, which encourages all to take responsibility and collectively change the world by partnering with organizations such as Big Brothers Big Sisters, World Vision and the SUCCESS Foundation. The philanthropic partner in Colombia is World Vision, a humanitarian organization dedicated to working with children, families and their communities to reach their full potential by tackling the causes of poverty and injustice.

Based in Addison, TX, Nerium International is a global relationship marketing company with Age-Defying products crafted from cutting-edge research and science. Founded in 2011, Nerium International has shattered industry records for sales while developing a strong customer base in North American, Latin American and Asia-Pacific markets.

This unprecedented success has allowed Nerium International to generate $1 billion in cumulative sales after just four years. Nerium International was recognized for its historic growth by ranking No.1 on the 2015 Inc. 500 List of fastest-growing private U.S. companies in consumer products and services and No. 12 in overall, as well as No. 38 on the 2016 Direct Selling News' Global 100 List.

Led by an executive leadership team with vast domestic and international experience, Nerium International is committed to distributing an excellent product line based in real science and providing its Independent Brand Partners with a life-changing and outstanding business opportunity through relationship marketing. For more information, please visit: www.nerium.com.

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