Oriflame Co-Founder Jonas Af Jochnick Steps Down

Jonas af Jochnick, co-founder of Switzerland-based cosmetics giant Oriflame, has declined re-election and will step down from the board of directors after serving as a director since the founding of the company in 1967.

 After 50 years it is time for me to leave the Board and provide room for a new generation,’ said Jochnick.

In my view the entrepreneurial corporate culture of Oriflame is, and always has been, one of our key differentiators and part of the companys DNA from the start.

I am confident it will live on for the years to come, and I am very pleased that my daughter, Anna af Jochnick, has been proposed as new Board Director.’

Anna af Jochnick has extensive company-specific and direct sales experience.

According to the company, she will bring shareholder and cultural focus to the board.

She holds a Master of Laws (LL.M), Major in Business Law from Lund University.

Her career includes Associate at Grönberg Advokatbyrå as well as several positions within Oriflame, including tax manager, area sales manager, and regional online implementation and business development manager for the Western European region.

Gunilla Rudebjer was also nominated to the board of directors. Rudebjer will bring extensive managerial, financial and accounting experience to the board.

She holds a MSc in business administration and economics from the Stockholm School of Economics.

Her career includes several executive position, including CFO at Scandic Hotels, Cision, Parks & Resort Scandinavia, Mandator and TUI Nordic (Fritidsresor). Rudebjer is Bobard member and chair of the Audit Committee at Capio, Ambea, Optigroup and NCAB Holding.

About Oriflame

Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty products is marketed through approximately 3 million independent Oriflame Consultants, generating annual sales of around €1.4 billion.

Respect for people and nature underlies Oriflames operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a co-founder of the World Childhood Foundation.