Jeunesse Enters $79 Billion Global Hair Care Market With RVL

Jeunesse Enters $79 Billion Global Hair Care Market With RVL

Jeunesse Global has entered the $79 billion worldwide hair care market with the launch of its RVL Advanced Hair Care System, an innovative product line designed to Reveal Your Best Hair.

RVL was developed by board-certified dermatologist and plastic surgeon Dr. Nathan Newman, utilizing the Jeunesse exclusive HPT-6 polypeptide ingredient that combines amino acids and glycoproteins from six select botanicals       .

The product line is targeted toward both women and men, is ideal for all hair types (including color-treated), and is free from parabens, sulfates, silicones and dyes.

The line also utilizes unique packaging, including the Scalp Infusion Treatment’s inventive plunger applicator that eliminates possible product contamination.

RVL Ultra Refining Shampoo, RVL Scalp Infusion Treatment and RVL Multi-perfecting Leave-in Conditioner work together to promote strength from within.

The products moisturize the hair and scalp, add shine, fight frizz and static, add weightless volume for bounce and body, and promote the look of thicker, fuller hair.

Jeunesse Chief Visionary Officer Scott Lewis sees tremendous potential for the new product line, stating,

“We are excited to add RVL to our Youth Enhancement System™. The global hair care market represents an area of growth, with sales anticipated to increase by nearly 20% by 2020. Significant market potential coupled with innovative, exclusive and science-based formulas are key factors we look for when deciding to bring additional products to market.”

RVL made its debut Sept. 7 at the Jeunesse EXPO9 Thrive 2018 World Tour stop in Orlando, and has since been launched in several global markets, including Greater China, Asia Pacific and Europe.

RVL has been greeted with much excitement and interest, with sales at the launch event exceeding projections by 40%. The company continues to roll out the product line throughout its worldwide markets.

About Jeunesse

Jeunesse is a global direct selling company with a mission to positively impact the world by helping people look and feel young, while empowering them to unleash their potential. The company’s exclusive skin care and nutritional products form a comprehensive Youth Enhancement System.

With multilingual customer service, back office support and a global enrollment system, Jeunesse utilizes a cutting-edge platform to share innovative products, training and support through 32 fully operational offices to markets in over 140 countries.

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