Neora Growth Fueled By Rebrand And Transition To Age IQ® Night And Day Creams
Neoraprides itself on being an innovator in the anti-aging industry.
To continue leading in this space, the company has implemented a bold rebranding – including changing its name to Neora to more broadly represent its portfolio of skincare and wellness products. After years of research and development, the company also transitioned from their original Night and Day Cream formulas to the new, more advanced, next-generation Age IQ products.
The transition to Age IQ allowed the company to have the same formulas in every global market, which was not possible with the original formulas due to restrictions on oleandrin. Additionally, Neora has aggressive growth plans, including in Asia, therefore it was important that it further increase the protectability of the exclusive ingredients in its lead skincare products.
Developing the Age IQ Night and Day Creams’ custom formulations was possible because Neora continually searches the world for breakthrough, natural ingredient discoveries, and works with top scientists, labs and universities to be first-to-market with the most revolutionary, scientific technologies. And, by studying years of invaluable customer feedback, the company delivered products that check every box for the consumer.
Age IQ was formulated and clinically proven to address all of the eight major signs of aging, adding additional, clinically proven benefits compared to its original version, truly delivering a comprehensive and holistic approach to anti-aging. In addition, the formulas were improved to use no animal-derived ingredients and to be fragrance-free, plus, they have enhanced aesthetics that have received rave reviews from customers.
Since making this change, the company has experienced tremendous growth.
Neora’s monthly sales for April 2019 were up 20% globally, and 30% in the United States, as compared to year-end December sales.
Many companies are scared to change and therefore do not innovate at the speed necessary to keep up with advances in technology and science. Neora believes any reputable company whose products are based on scientific breakthroughs should be constantly evolving. Consider, for example, how laptops, TVs and cell phones are always getting incrementally better.
People are happy with an iPhone 7 until the iPhone 10 is released with upgrades and new technologically, then everyone wants the new and improved version. The same is true for skincare technology, you must constantly be upgrading your science.
Instead of taking the easy road and resting on their laurels, Neora strives to improve their products when science and nature offer an authentic opportunity to make them even more powerful and effective. Age IQ Night and Day Creams are the perfect example of seizing the opportunity to bring customers an even better product. Neora takes this same approach with its entire portfolio of skincare and wellness that now includes 17 products that feature 18 exclusive ingredients.
About the Products – Age IQ Night and Day Creams
Both Age IQ products feature Neora’s patented SIG-1273 molecule that helps combat fine lines and wrinkles, and is backed by scientific publications in peer-reviewed journals. In addition, they also include the exclusive SAL-14® blend, that includes Bidens Pilosa, a plant-based alternative to retinol that helps improve skin elasticity and address the appearance of discoloration and other signs of aging.
Below are just a few of the before and after photos we have received showing Real Results from people who were loyal users of the original Night and Day Cream formulas and experienced even better results when they switched to Age IQ Night and Day Creams. With the 1-2 punch of this genius skincare pair, their skin got even younger and healthier looking.
Debbi-Jo H. used original Night and Day Cream formulas “religiously” for 5½ years, and says, “I was not expecting any big changes, but look! The after picture is after using the Age IQ for 30 days.“
Alex F. shares that he started using the original Night Cream formula five years ago. After upgrading to Age IQ formula, he says, “My skin loves Age IQ. This is the best my skin has ever looked. I turned 50 in February and I have never felt more confident.”
Fonda F. previously used the original Night and Day Cream formulas, but when Age IQ Night and Day Creams became available, she decided to try them. Her before picture was taken May 26, 2018, and her after picture on June 26, 2018. “I was so amazed and pleased with the results,” she says.
Testimonials given by Neora Independent Brand Partners.
Using a great product while you sleep – the critical rest-and-repair-cycle – is one of the most important steps you can take to help your skin look and feel younger. Age IQ Night Cream acts like a mask, so not only does it not rub off on your pillow cases, it seals in the active ingredients – like peony root which helps plump your skin – so they can work all night long.
It even helps seal in your skin’s own moisture, which you lose the most of at night. And, Neora’s proprietary TC3-Armor blend “detoxes” your skin while you sleep, “taking out the garbage” that skin-drying urban stressors like smoke and pollution can deposit into your pores, causing your skin to show signs of aging. When you rinse your face in the morning, you’ll reveal a brighter, softer, more refreshed and younger-looking complexion.
In independently conducted clinical trials, the benefits of Age IQ Night Cream were clear:
- 100% of participants had significantly smoother skin texture.
- 97% of participants had significantly healthier-looking skin.
- 94% of participants had significantly improved skin clarity and brightness.
- 91% of participants had significantly improved skin firmness and elasticity.
- 86% of participants had significantly improved skin appearance.
- 81% of participants had significantly reduced appearance of wrinkles in the eye area.
Age IQ Day Cream is the perfect complement to Age IQ Night Cream. Together they provide a simple, yet comprehensive and easy-to-use, 24-hour age-fighting system. Day Cream includes a host of vitamins and antioxidants to nourish your skin all day long, peptides to help firm your skin, and lightweight moisturizers that bind to your skin’s own moisture, so it provides long-lasting hydration that feels fresh and lightweight, never greasy.
In independently conducted clinical trials, the benefits of Age IQ Day Cream shone through:
- 94% of participants showed a reduction in the appearance of fine lines on the face.
- 88% of participants showed improvement in overall brightness of complexion.
- 88% of participants showed an improvement in moisturization with continued use.
- 84% of participants showed a reduction in the appearance of wrinkles on the face.
- 78% of participants showed a reduction in the appearance of pore size.
For more information about the power of Age IQ Night and Day Creams, hear Neora Co-Founder and Chief Sales and Marketing Officer Amber Olson Rourke discuss the exciting benefits of Neora’s smartest skincare ever during her Transformation Tuesdayvideo for Age IQ Night and Day Creams.
Based in Dallas, TX, Neora is a global relationship marketing leader that was founded in 2011, and has shattered industry sales records while developing a strong customer base in North America, Latin America, Europe and the Asia-Pacific.
Neora is committed to helping its Independent Brand Partners and their customers by providing a holistic lineup of skincare and wellness products, a flexible, forward-thinking business opportunity and a positive culture focused on personal development. For more information, please visit neora.com.
Get more information, facts and figures about Neora, click here for the Neora overview.