Rodan + Fields Downsize
The skincare company Rodan + Fields laid off roughly 15% of its corporate workforce “across all levels and departments” in early December, the company confirmed.
Rodan + Fields is the most popular skincare brand in North America by sales, according to Euromonitor. The company sells lotions and other skincare products that claim to combat lines, dark spots, and acne. Customers can buy the products online and through more than 300,000 consultants.
“After careful consideration, Rodan + Fields made the difficult decision to simplify their home office workforce in order to best position for the future,” the company said in a statement. “This move will allow the company to eliminate inefficiencies, adapt more quickly, and drive innovation.”
Customers can buy its products online and through more than 300,000 consultants.
In a statement, Rodan + Fields CEO Diane Dietz said,
“Decisions like this are never easy, and we are extremely grateful for the dedication, hard work and passion that our Home Office team has brought to this company.”
The company said it cut positions “across all levels and departments” in early December as part of a reorganization. Overall, 86 of roughly 560 corporate employees were laid off.
Rodan + Fields has three corporate offices in California, including a headquarters in San Francisco. The company also employs roughly 60 corporate employees in Japan, Australia, and Canada. Rodan + Fields announced in September that it planned to launch in Japan in 2020.
The company’s president and CEO, Diane Dietz, said the Rodan + Fields brand and its skincare solutions are “stronger than ever.”
“Decisions like this are never easy, and we are extremely grateful for the dedication, hard work and passion that our Home Office team has brought to this company,” Dietz said in an emailed statement. “We remain committed to our powerful business model as we reorganize to be more agile, focus on global expansion, and ensure that we have sufficient on-the-ground resources available for our launch in Japan.”
About Rodan + Fields
Rodan + Fields was launched in 2002 and founded by dermatologists Dr. Katie Rodanand Dr. Kathy Fields with the mission of giving consumers the best skin of their lives.
The brand is a result of the doctors’ belief that healthy skin empowers people to feel confident. Born in the digital era and designed to directly reach consumers where they live and shop via mobile and social networks, Rodan + Fields is disrupting the industry with its regimen-based skincare and powerful Independent Consultant community.
Rodan + Fields first introduced their life-changing skincare products outside the U.S. to women in Canada in 2015 and then Australia in 2017.
Get more information, facts and figures about Rodan and Fields, click here for the Rodan and Fields overview.