Industry Icons Bo & Roni Short Launch NutriCellix

Industry Icons Bo & Roni Short Launch NutriCellix

NutriCellix, Inc. pioneered and launched its new enhanced direct-to-consumer business model, bringing to market for the first time a unique, revolutionary and proprietary weight management system that is powered by the human genome.

Bo Short is the Founder & CEO of NutriCellix, Inc. An author and celebrated entrepreneur, Short has spoken around the world in over 34 countries to more than 1 million people, teaching business, leadership and success principles.

Roni Short, Founder & President, also an author, brings to NutriCellix decades of leadership experience and expertise.

According to Bo Short, “We created a model that offers science-based products at affordable prices to the Customer and REAL earning potential to the Ambassador.


I spent 30 years in network marketing, and while I personally love team-building, it was my experience that the income in that space was primarily derived from the acquisition of distributors, not customers.


Our vision was to create a business that offers a lucrative income through customer development with a secondary option of being able to build a team. That is why and how we pioneered this model. I believe it is the model of the future.”

The complete NutriCellix System is comprised of four cutting-edge products that are used in conjunction with a FREE app and cost less per day than the average American spends on lunch. NutriCellix offers supplements that are custom-designed for every user.

The process begins with a DNA swab examined by a HIPAA-compliant, CLIA-certified lab, which looks closely at a number of specific genes and variations within those genes that have everything to do with encoding proteins that control weight and fat in the human body.

A proprietary formula algorithm uses that information to custom design AM & PM supplements that work with the body’s circadian rhythms. No two bottles of supplements are alike.

About NutriCellix

NutriCellix has pioneered an all-new enhanced direct-to-consumer business model that offers a powerfully unique financial rewards program for those individuals, called Ambassadors, that help bring these products to market.

Becoming an Ambassador costs only $59. There are NO up-front packages to buy and NO minimum purchases required to earn income. In addition, Customers of the NutriCellix Weight Management System participate in a robust rewards program, accumulating points through their purchases and referrals which can be converted into free products, apparel and eligibility for promotions and luxury vacations. For more information please visit: Ambassador portal: Customer portal:

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